Pop-up bar creates awareness around drunk driving
Have you come across the 'One on Nicol' Pop Up Bar?
Some Joburg motorists were outraged this week when a “first-to-SA” pop-up store situated on William Nicol Drive, was revealed to be a drive-through bar, aptly named #OneOnNicol.
The initiative was however aimed at having South Africans actively rethink their drinking habits and thought patterns when it comes to getting behind the wheel after even just one drink.
The initiative forms part of a broader festive season campaign headed up by the Association for Alcohol Responsibility and Education (aware.org), in partnership with the Road Traffic Management Corporation (RTMC).
Azania sat down with CEO of aware.org Ingrid Louw to find out more.
Aware.org is set up by the alcohol industry and this is their collective commitment to alcohol harm reduction.Ingrid Louw, CEO of aware.org
We said we can't continue to do the same thing and expect different results. We took it to the board and they said absolutely not, this is too risky. So I had to go and get some comfort from government, take them into our confidence and together with the Road Traffic Management Corporation we decided we are putting up this pop-up bar because we want South Africans to be outraged.Ingrid Louw, CEO of aware.org
It's difficult to fault your logic, but it's not impossible. The difference is that few liquor outlets monitor consumption, so it could be a positive if they did. The other difference is the in your face promotion of alcohol consumption WHILE driving. That's not on! https://t.co/1czLv1PIiR— Howard Dembovsky (@HDembovsky) December 12, 2018
South Africans were outraged, they were like, this is illegal, this is unacceptable, how did you get a license to do this? This, for us, is the start now of a continuing conversation.Ingrid Louw, CEO of aware.org
We’re quick to speak out against a drive-thru bar but are as quick to drive after one drink. @AwareOrg #OneOnNicol held a mirror to this in the hope that people would #ReThink behaviour after even one drink. https://t.co/o7adHQ3iAG pic.twitter.com/2g44sRsiJ9— NoneOnNicol (@on_nicol) December 12, 2018
The important thing is to get this collective consciousness around the fact that it is not cool to drink and drive. Even one drink is not acceptable.Ingrid Louw, CEO of aware.org
The focus of the campaign is two-pronged and is also encouraging pedestrians not to drink and walk.
Click on the link below to listen to the full conversation....
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