Evergreen Content

How to avoid others from stealing your idea or copying your trademark

To prevent competitors from using a trademark, you need to register it with the Companies and Intellectual Property Commission (CIPC).

A registered trademark can be protected forever, provided you renew the registration every 10 years.

To register a patent on an invention you need to contact the South African Patent Office that will check if you included all the required documents, specifications and drawings in your application.

For a patent application to succeed the invention needs to be “new”, “inventive” and “useful”.

Patent-protection prohibits others from commercially making, using, distributing or selling your invention without your permission for 20 years.

Ray White (in for Bruce Whitfield on The Money Show) interviewed John Mcknight, a partner at Spoor and Fisher.

Listen to the interview in the audio below (and scroll down for quotes from it).

Trademarks are one of a number of avenues to protect a product…

John Mcknight, Spoor and Fisher

Trademarks protect what you call the product…

John Mcknight, Spoor and Fisher

You should trademark your product as soon as you can…

John Mcknight, Spoor and Fisher

Patents protect how something works…

John Mcknight, Spoor and Fisher

Copyright protects… websites, songs, poetry [etc.]…

John Mcknight, Spoor and Fisher

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