SABC zeros CELL C's latest TV ad, but it's honesty keeps it a hero for many!
Jacob Moshokoa loves the new Cell C ad - he says it depicts what everyone is thinking and awarded it a hero. Special guests on the Ad Feature are his colleagues from 947 are Greg & Lucky. Greg gave a zero to BUCO hardware's TV ad while Lucky, a former adman himself, gave a hero to a unique international ad for Corona beer. They also chatted to Vega MD Fay Amaral about the R100 000 bursary up for grabs to the young creative devising the best ad for their show.
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.Read More
A witty reply to a mouldy Whopper is a winner.Read More
Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.Read More
Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.Read More
An advertising and branding expert chooses his favourite and least favourite advertisements of the week.Read More
You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.Read More
What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.Read More