Life Advice

Why reviewing your personal brand is key to career growth

Business and executive coach Dawn Klatzko says professionals need to continuously review their personal brands if they want to have career longevity.

Read: Tips on how to ensure that your career is on the right track

She advises that individuals review their contribution to an organisation or industry at least once a year in order to have an impactful career.

Before you set your new goals, review your own personal brand.

Dawn Klatzko, Business and Executive Coach

Also read: How to take stock of your career and set 2019's goals

Professionals have to constantly grow, adapt and evolve because of advances in technology and the labour market, Klatzko explains.

You may have to reinvent yourself three times in your career.

Dawn Klatzko, Business and Executive Coach

Read more: 'It's not enough to just do the job' - Employee retention 101

She suggests that people evaluate their what she calls "hard assets" (qualifications, work experience, skills) and "soft assets" (where your passions lie) to keep on track.

Klatzko adds that feedback from a trusted professional or coach will help individual's map the way forward.

Listen to the expert advice on The World of Work feature:


This article first appeared on CapeTalk : Why reviewing your personal brand is key to career growth


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