Business and executive coach Dawn Klatzko says professionals need to continuously review their personal brands if they want to have career longevity.
She advises that individuals review their contribution to an organisation or industry at least once a year in order to have an impactful career.
Before you set your new goals, review your own personal brand.— Dawn Klatzko, Business and Executive Coach
Professionals have to constantly grow, adapt and evolve because of advances in technology and the labour market, Klatzko explains.
You may have to reinvent yourself three times in your career.— Dawn Klatzko, Business and Executive Coach
She suggests that people evaluate their what she calls "hard assets" (qualifications, work experience, skills) and "soft assets" (where your passions lie) to keep on track.
Klatzko adds that feedback from a trusted professional or coach will help individual's map the way forward.
Listen to the expert advice on The World of Work feature:
This article first appeared on CapeTalk : Why reviewing your personal brand is key to career growth