DA's Life Esidimeni billboard 'is cowardice and disrespectful to our families'

A billboard in Johannesburg's city centre unveiled by the DA on 16 January. Picture: Kayleen Morgan/EWN

The Democratic Alliance (DA) marched through the streets of Johannesburg CBD under the banner 'The ANC Is Killing Us' on Wednesday.

READ:DA march to Bosasa: 'We think the president misled Parliament'

Leaders of the party unveiled a billboard aimed at remembering the victims of the Marikana massacre and the Life Esidimeni tragedy.

Callers on the Eusebius McKaiser Show discuss what the billboard means to them and whether or not it is in bad taste.

Is it negative campaigning that doesn't resonate with you? Or is the fact that it is factually accurate fair game for the DA to remind you and to say to you that the ANC is killing us?

Eusebius McKaiser, presenter

There is a part of me that thinks, try a different tactic from a communications point of view and just be prepared to readjust your communications and strategy depending on the feedback you get from voters on a week by week basis.

Eusebius McKaiser, presenter

Sibongile a caller says she doesn't like the DA and will never vote for them, however, she doesn't see anything wrong with the billboard.

We are sometimes such a self-righteous high and mighty society that we don't allow ourselves to see things the way that they are. Sometimes facts are facts, what happened in Marikana was wrong, who were the people in charge, the ANC.

Sibongile, caller

Lucas another caller who lost a family member in the Life Esidimeni tragedy, says the billboard is disrespectful.

I am a family committee member and the founder of the committee of Life Esidimeni and this billboard is cowardice and they need to get a different way of campaigning instead of diminishing and disrespecting our families without permission.

Lucas, caller

Listen below to the full open line:


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