Families of Esidimeni victims angered by DA Billboard

The families of the Life Esidimeni victims says they did not give the Democratic Alliance the go ahead to use the names of their deceased relatives in a billboard campaign.

On Wednesday, the DA led a march as part of the party's election campaign where its leadership unveiled a billboard remembering the victims of the 2012 Marikana massacre and the Life Esidimeni tragedy.

The billboard depicts a fist dripping with blood and was accompanied by the caption: "The ANC is killing us." It has since been vandalised by a group claiming to be family members of the deceased.

READ: DA's Life Esidimeni billboard 'is cowardice and disrespectful to our families'

Life Esidimeni family committee member Christine Nxumalo says no one was contacted about the campaign.

Our initial response was anger, disappointment and sadness. To use names of deceased family members without the families permission is never ok. When people consider themselves leaders you would think they would have a level of maturity that should prevail in instances like this.

Christine Nxumalo, Life Esidimeni family committee member

Yes something that is in the public domain can generally be used but these are not things, these are people's names, people who died.

Christine Nxumalo, Life Esidimeni family committee member

The families have distanced themselves from the group of men who destroyed the billboard.

As far as I know none of the families of the deceased that we are in contact with would even consider something like that.

Christine Nxumalo, Life Esidimeni family committee member

Our initial response was that we were going to request the DA to take it down and the following step would have been for us to report them to the IEC because we think it is in bad taste and report them to the Human Rights Commission.

Christine Nxumalo, Life Esidimeni family committee member

As families we had decided that we do not want any political party involved in dealing with this tragedy. So our response would have been very clear.

Christine Nxumalo, Life Esidimeni family committee member

Click on the link below to hear more from Nxumalo....


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