The ANC tells us to watch "Rethabile Lethoko, a South African model and entrepreneur discuss how she uses her skills and influence to #GrowSouthAfrica."
Twitter and Facebook users have called the video "beyond ridiculous" with many saying they feel like they are watching a skin care advert.
One tweet amusingly said "Is this a skincare ad?? Will I be pretty and thin if I vote ANC?"
Is this a skincare ad?? Will I be pretty and thin if I vote ANC? https://t.co/bo3Bj5IAIp— #GoneGirl♥️ (@Cleo04patra) January 29, 2019
Rethabile Lethoko, a South African model and entrepreneur discusses how she uses her skills and influence to #GrowSouthAfrica. WATCH full interview https://t.co/qvbtDyW0Tc— African National Congress (@MYANC) January 26, 2019
#RegWeekend #RegisterToVoteANC pic.twitter.com/VkWVr3o034
The ANC's Head of Elections Fikile Mbalula defended the campaign. At a briefing earlier on Tuesday where he addressed concerns on the party’s social media campaign video that features the model.
He says there is nothing wrong with the video.
“I think the issue of patriarchy, it’s actually in the mindset of perverts and basically those who define women as sexual symbols," he said.
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This article first appeared on CapeTalk : [VIDEO] Social media slams ANC campaign video for exploiting female sexuality