Streaming issues? Report here
Bongani Bingwa 702 Gradient Bongani Bingwa 702 Gradient
Breakfast with Bongani Bingwa
06:00 - 09:00
volume_up
volume_mute

Up Next: The Eusebius McKaiser Show
See full line-up
Breakfast with Bongani Bingwa
06:00 - 09:00

Home
arrow_forward
Elections
fiber_manual_record
Politics

Is the media coverage of political parties fair? William Bird explains

5 February 2019 12:01 PM
Tags:
Media
DA
municipal politics
#Politicians
ANC and EFF
2019 election
Director of Media Monitoring Africa William Bird explains how the media covers political parties.

What role does the media have to play during elections?

Do smaller parties get the same coverage as the big three political parties in the country? How do newsrooms decide which party to report on or not?

A Media Monitoring Africa report into the 2016 local government elections shows the ANC received much more media coverage than other political parties.

In terms of news coverage of the 2016 polls the MMA said the ANC received 43.5%, followed by the Democratic Alliance (DA) at 24.0%, the Economic Freedom Fighters (EFF) at 12%, the National Freedom Party at 4.7%, Inkatha Freedom Party (IFP) at 4.3% and other political parties at 11%.

Eusebius McKaiser engaged Director of Media Monitoring Africa William Bird on how the media covered the 2016 elections and improvements to be done this year.

In the 2016 elections, we had 26/28 registered parties, this year we have about 30 to 35 registered parties. Now media with the best will in the world can't give equal coverage to all parties.

William Bird, Director - Media Monitoring Africa

What determines the news agenda? Just because a politician speaks doesn't mean we have to cover them because by large we know what they are going to say even before we cover them and yet media flocks to these things.

William Bird, Director - Media Monitoring Africa

Bird says that the EFF's media strategy works well for it because everytime it calls a press briefing everyone seems to want to attend.

Even though we are not necessarily sure about what they are going to say, even though what they may say a lot of the time may be nonsense or even not newsworthy.

William Bird, Director - Media Monitoring Africa

He concludes -

The media coverage of political parties is fair.

William Bird, Director - Media Monitoring Africa

Listen to the full conversation and find out where the media can improve...


5 February 2019 12:01 PM
Tags:
Media
DA
municipal politics
#Politicians
ANC and EFF
2019 election

More from Elections

March

Most popular stories on 702 in March 2019 (a fascinating lookback)

19 December 2019 10:05 AM

These were the articles we couldn't get enough of on 702 in March of the past year.

Share this:
Read More arrow_forward

Hillbrow Johannesburg skyline 123rflocal 123rfSouthAfrica 123rfbusiness 123rf

Africa’s richest city is back in ANC hands without it needing the EFF

5 December 2019 8:56 AM

The ANC in Johannesburg is not going to be as beholden to the EFF as the DA was, says local government expert Dr Crispian Olver.

Share this:
Read More arrow_forward

anc-wcjpg

'Unhappiness with WC administration opportune moment to revive ANC in province'

25 August 2019 3:20 PM

The ANC's Amos Phago says party to address challenges of racism and factionalism identified in Western Cape branches.

Share this:
Read More arrow_forward

cyril-acejpg

CR17: 'Face the nation! Tell us what happened! End this PR disaster'

20 August 2019 8:35 PM

There was nothing illegal, yet the CR17 leaks is a PR disaster for Cyril Ramaphosa, says communications consultant Chris Vick.

Share this:
Read More arrow_forward

BathabileDlaminiKatlehong

Gigaba, Dlamini and Mokonyane heading to Parliament despite outcry

16 May 2019 1:09 PM

Political analyst Nompumelelo Runji says these people have support from their constituencies.

Share this:
Read More arrow_forward

Mmusi Maimane

Maimane not in Malema and Ramaphosa's league and lacks charisma, say DA members

13 May 2019 11:21 AM

Callers on the Eusebius McKasier Show share their views on the performance of political parties in the elections.

Share this:
Read More arrow_forward

EFF rally

Impressive results for EFF, IFP and FF Plus

11 May 2019 7:40 PM

Independent Electoral Commission announces outcomes of the 2019 general elections.

Share this:
Read More arrow_forward

WhatsApp Image 2019-05-11 at 18.03.30.jpeg

Mixed fortunes for parties as IEC releases results

11 May 2019 7:02 PM

EFF now the official opposition in five provinces, the FF Plus surprises with 14 seats in the National Assembly.

Share this:
Read More arrow_forward

EFF rally

EFF now the official opposition in three provinces

10 May 2019 4:44 PM

Daily Maverick associate editor Ferial Haffajee says the party has always had strong support in Mpumalanga.

Share this:
Read More arrow_forward

Mmusi

Is Mmusi Maimane responsible for DA's poor performance?

10 May 2019 1:44 PM

City Press journalist S'thembile Cele gives analysis on the performance of the Democratic Alliance at the polls.

Share this:
Read More arrow_forward

More from Politics

surfers-corner-police-arrest-protester-muizenberg-image-murray-williamspng

Public urged to report police brutality on national service complaints centre

27 May 2020 7:59 AM

Police national spokesperson Brigadier Vish Naidoo they will deal directly with matters where police committed a crime.

Share this:
Read More arrow_forward

190211crossjpg

'Even though 50 is low, the church can compromise, virus is spiritual warfare'

27 May 2020 7:33 AM

God's Church Must Rise chairperson Bishop Bheki Ngcobo says the church should have been deemed an essential service at Level 5.

Share this:
Read More arrow_forward

mbali

DA MPL Mbali Ntuli voices concerns over proposed virtual congress

26 May 2020 1:31 PM

Ntuli's campaign spokesperson Sam Mgobozi has confirmed that she has written to the party's public representatives.

Share this:
Read More arrow_forward

200416 Nkosazana Dlamini-Zuma

Dlamini-Zuma briefs NCOP on government's response on COVID-19

26 May 2020 1:01 PM

EWN parliamentary correspondent Babalo Ndenze gives an update of the briefing by Cogta Minister Nkosazana Dlamini-Zuma.

Share this:
Read More arrow_forward

200504-fikile-mbalula-edjpg

I won't allow anybody to converge illegally and transmit COVID-19 - Mbalula

26 May 2020 11:32 AM

Transport Minister Fikile Mbalula gives the state of readiness of his department as the country moves to lockdown Level 3.

Share this:
Read More arrow_forward

empty-school-desk-chair-classroom-grade-learning-education-teaching-pupils-123rf

Motshekga's persistence to open schools shows intent to commit genocide - Eusa

26 May 2020 8:09 AM

Spokesperson Kabelo Mahlobogwane says they wont allow the minister to use pupils and teachers to test the strength of COVID-19.

Share this:
Read More arrow_forward

Cyril Ramaphosa

'There has been some bizarre lockdown decisions, slow response on social relief'

25 May 2020 9:21 AM

Political analyst Lukhona Mnguni looks at the announcement of moving to Level 3 and the politics around the lockdown.

Share this:
Read More arrow_forward

president-cyril-ramaphosa-24-maypng

Level 3 from 1 June: Exercise hours relaxed, alcohol ban lifted, but no ciggies

24 May 2020 8:17 PM

President Cyril Ramaphosa announced in an address to the nation that SA will move down to Level 3 lockdown from 1 June.

Share this:
Read More arrow_forward

200330-ramaphosa-edjpg

[WATCH] President Cyril Ramaphosa addresses an anxious nation

24 May 2020 5:00 PM

The President has delivered a lockdown update - listen to his explanation of the move to Level 3 from 1 June.

Share this:
Read More arrow_forward

classroom covid-19 coronavirus mask school

Natu teachers 'not returning' to school on Monday: 'We can't gamble with lives'

24 May 2020 1:12 PM

A survey by teacher unions shows that 92% of SA's schools are not ready and safe to re-open says Natu's Cynthia Barnes.

Share this:
Read More arrow_forward