ShapeShifter, Evergreen Content

Coca-Cola Beverages Africa (7th largest Coke bottler on Earth) employs 15 000

I do, I do [drink Coke]… My favourite at the moment is Stoney Zero…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

Consumers clearly indicated to us they need a different size… Our 500ml went to 440ml... In essence, to keep the price the same, we reduced [the size]… As you know the sugar tax came in April last year, which is quite an unfortunate situation… It has quite a significant impact which is why we reduced it, slightly…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

South Africans drink about 2 billion litres [of fizzy drinks per year]… Not enough! There’s a lot of opportunities for us to still grow.

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

The Coca-Cola Company (65.5%) together with Gutsche Family Investments (34.5%) own the Southern and East African bottling operation “Coca-Cola Beverages Africa” (CCBA).

It also operates in Ghana, its only West African market currently.

CCBA is the biggest Coca-Cola bottler in Africa and the seventh largest in the world.

It accounts for around 40% of all Coca-Cola beverage volumes on the Continent.

CCBA has 15 000 employees.

It serves 600 000 customers.

The Money Show’s Bruce Whitfield interviewed Jacques Vermeulen, CEO at CCBA, for his "ShapeShifter" feature.

CCBA appointed Vermeulen as Chief Executive in December 2018.

He joined Coca-Cola in 1995.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Our supply is out of Swaziland… Years ago with sanctions, it was set up there… It’s difficult and expensive to move…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

I have no idea what it [the secret recipe] is…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

The Gutsche family is very low profile and very involved in the communities in the Eastern Cape.

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

In South Africa, they [Pepsi] have never really invested as we’ve done…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

We see quite a strong uptake in sugar-free Coke…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

There’s a strong following of Tab… which is quite amazing.

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

We’re in the process of globalising it [Appletiser]…

Jacques Vermeulen, CEO - Coca-Cola Beverages Africa

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