But does it work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

The Loerie Awards Company is a non-profit organisation devoted to the recognition of creative excellence in the brand communications industry in Africa and the Middle East.

The Loeries is South Africa and the region's most prestigious creative festival.

  • What types of campaigns get awards?

  • Are customers happy about what they paid for?

  • Do consumers respond?

  • Do ads that excel at The Loeries work?

Scroll down to listen to our interview of Loeries CEO Andrew Human.

When we judge we ask whether it’s relevant to the brand and target audience as well as the medium you’re using. A parent might find an Axe deodorant ad annoying, but her teenage son probably loves it!

Andrew Human, Loeries CEO

Advertising agencies are much better at their jobs than investment advisors!

Andrew Human, Loeries CEO

South Africa does incredibly well at Cannes. We certainly punch above our weight. We are, however, lagging behind in Digital and Social Media.

Andrew Human, Loeries CEO

Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Major brands are, in the light of the Fifa scandal, threatening to pull their sponsorships. We interviewed ad expert Andy Rice.

Do advertorials (aka “sponsored content") and infomercials work on you?

Do advertorials (aka “sponsored content") and infomercials work on you?

They (sort of) look and feel like normal articles, but they’re actually advertisements. Andy Rice on whether or not they work…

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

Music is worth a thousand words, but does it work in advertising?

Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Mercedes vs. BMW… Samsung vs. Apple… Does comparative advertising work?

Mercedes vs. BMW… Samsung vs. Apple… Does comparative advertising work?

Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.

Does cause-related marketing (e.g. Woolworths' MySchool card) work?

Does cause-related marketing (e.g. Woolworths' MySchool card) work?

Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.

Does product placement in movies work? And is it ethical?

Does product placement in movies work? And is it ethical?

Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Coca-Cola’s iconic “contour bottle” turns 100

Coca-Cola’s iconic “contour bottle” turns 100

Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”

Popular articles
I was not introduced to Ajay Gupta - Grootes

I was not introduced to Ajay Gupta - Grootes

Stephen Grootes says he believes former Eskom CEO Brian Dames when said he was not formally introduced to the Gupta family.

Vavi: I can't sleep at night for making Zuma the president

Vavi: I can't sleep at night for making Zuma the president

Zwelinzima Vavi says South Africa is paying dearly for choices they've made in being angry with Mbeki and not thinking logically.

Why the PAC wants South Africa renamed Azania

Why the PAC wants South Africa renamed Azania

Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.

WATCH: Zuma denies crisis at Sassa, won't evaluate isiphithiphithi (chaos)

WATCH: Zuma denies crisis at Sassa, won't evaluate isiphithiphithi (chaos)

Zuma says he cannot be expected to act against Minister Bathabile Dlamini on social grants matter now before the ConCourt.

5 most important years in anyone’s life (when it comes to investing)

5 most important years in anyone’s life (when it comes to investing)

How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...