Woolworths copied our product ideas! – Superlatte, Happy Earth People

Woolworths may have done it yet again.

The retail giant recently landed in hot water after admitting "striking similarities" between the products it sells and the “Ubuntu Baba” carrier.

After an outcry on social media Woolies decided to donate all the profits it made from its version of the product.

It’s learning rather slowly.

The Money Show’s Bruce Whitfield interviewed Michelle Legge (founder at Superlatte) and Taleszia Raubenheimer (co-founder at Happy Earth People).

Legge claims Woolworths copied her idea.

Its versions of her products, she claims, is so poor in quality that it’s harming the category and her brand.

Raubenheimer claims she’s the first to create lentil or chickpea pasta in South Africa.

Now, however, you can find it at your local Woolies.

Did Woolies "draw inspiration from" her product, or did they steal it?

Listen to the interviews in the audio below (and scroll down for quotes from it).

They called it ‘Super Lattes’… mine is called ‘Superlatte’… pretty much a copy of what I launched with…

Michelle Legge, founder - Superlatte

I have a trademark… I’m self-funded… taking the time out to deal with it, as sad as it sounds, couldn’t be a priority for me... I don’t have R500 000 to go to court… There’s also a hope that one day I want to do business with them…

Michelle Legge, founder - Superlatte

We were on to something… then last year I got a WhatsApp from a friend saying ‘Have you seen this?’…

Taleszia Raubenheimer, co-founder - Happy Earth People

We were the first to launch this product… We’re still the only ones to manufacture here… We’ve been in touch with Woolies… They completely refused a meeting without giving a reason why… They were completely uninterested…

Taleszia Raubenheimer, co-founder - Happy Earth People

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Pick n Pay copied my braai brand! - small supplier

Pick n Pay copied my braai brand! - small supplier

"When we made them aware of it they very arrogantly said they are the bigger guy, and they really couldn’t be bothered by us…"

24-year-old man wins R11 billion prize

24-year-old man wins R11 billion prize

Manuel Franco bought the ticket in March and knew he won but waited almost a month before claiming his colossal prize.

Happy Birthday YouTube, now grow up

Happy Birthday YouTube, now grow up

YouTube is 14 and, like most 14-year-olds, it's going through some growing pains.

Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Ray White interviews McLaughlin, about three months after she shot to fame for taking on the alleged copycat, Woolworths.

Vodacom, MTN charge more for data at home in South Africa than anywhere else

Vodacom, MTN charge more for data at home in South Africa than anywhere else

Vodacom and MTN are fleecing consumers – particularly poor ones. Ray White interviews Duncan McLeod, Editor at TechCentral.

Can you spare some material, sewing equipment, etc.? Do something great today!

Can you spare some material, sewing equipment, etc.? Do something great today!

Vaal Leadership Academy uncovers hidden talents of poor school kids. Can you help? Ray White interviews its founder, Moroa Kobeli.

Popular articles
Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Ray White interviews McLaughlin, about three months after she shot to fame for taking on the alleged copycat, Woolworths.

Foreigners rule informal trading (outcompeting even Shoprite). Consumers win!

Foreigners rule informal trading (outcompeting even Shoprite). Consumers win!

About 20% of every rand spent in South Africa goes to informal stores, mostly foreign-run. GG Alcock on his book “KasiNomics".

Land Party threatens country shutdown if King Dalindyebo not released

Land Party threatens country shutdown if King Dalindyebo not released

Gcobani Ndzongana takes issue with Clement Manyathela on The Xolani Gwala Show for referring to the monarch as convicted criminal