But does it work?

[Watch] New Klipdrift ad 'The Package' hits the spot, tugs at the heartstrings

It’s warm. It’s gentle. It’s nice.

Bruce Whitfield, The Money Show

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued a new TV ad for Klipdrift.

He gave it a “hero” rating.

It’s a great ad that tugs at the heartstrings (scroll down to watch it).

The ad forms part of a more extensive campaign that celebrates the “Gold between Friends”.

For more detail listen to the interview in the audio below.

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