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Yuppiechef is coming to Gauteng!

Physical retail is really strong in South Africa… In Gauteng, our customers are desperate for us… it will be next, and it will be quite quick…

Andrew Smith, co-founder - Yuppiechef

Andrew Smith and Shane Dryden founded Yuppiechef from their lounge in Cape Town in 2006.

It had a mere 32 products on offer.

Today, Yuppiechef is South Africa's premier kitchen and homeware store.

It stocks 650 of the world's leading brands.

The Money Show’s Bruce Whitfield interviewed Smith for his weekly “How it Works” feature.

Smith was at the “Shop the Future” event in Cape Town on Tuesday.

Listen to the interview in the audio below (and scroll down for more quotes from it).

‘Range’ and ‘service’ are the ones we picked… ‘Price’ is difficult…

Andrew Smith, co-founder - Yuppiechef

Our customers… outsource ‘trust’ to us…

Andrew Smith, co-founder - Yuppiechef

We don’t want to overwhelm our customers with choice… Sometimes, a smaller range is better… We choose brands we would want to put in our own kitchens…

Andrew Smith, co-founder - Yuppiechef

‘Range’ and ‘service’ is why customers come to us… They trust the products we’re selling…

Andrew Smith, co-founder - Yuppiechef

We are still growing… We’re definitely impacted [by the weak economy]… Customers are struggling…

Andrew Smith, co-founder - Yuppiechef

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