In anticipation of Africa’s foremost marketing conference, Nedbank Integrated Marketing Conference – Brand consultant, Andy Rice previews the hot topics and big issues to be covered on the day.
He sits down with Nedbank's Marketing Maverick, Khensani Nobanda whose marketing career of over 18 years has evolved in strategies, marketing and branding of many diverse global brands.
Over that time, she has not just gained extensive insights into all aspects of brands and branding, she has also developed a deep understanding of the immense power of brands and a passion for the transformation that can be delivered by brands that have a clear sense of purpose.
This sincere belief in all things branding, coupled with her diverse marketing, communications and branding skills, will ensure that she adds value to SA brands generally.
As someone whose been in marketing for the last 19 years, I'm extremely passionate about it. The impact that I believe marketing makes on organisations, I think, sometimes is very much undermined...— Khensani Nobanda, Group executive: Group marketing and corporate affairs – Nedbank
The line up of speakers will be jam-packed with powerhouse players in the marketing and advertising world who will be driving robust conversations, sharing practical insights to enhance bottom line delivery and, sharing their views on marketing trends in 2019.
Here's what to expect at the Nedbank IMC Conference... Expect insights into purpose-driven brands, making sense of digital, creating sticky communications and, take an exclusive look as powerhouse speakers strip the industry down to its knickers... to get to the bottom line!
While the conference has officially sold out, you can still experience this powerful conference. Visit Nedbank's Facebook page to follow the live stream on the day. Follow coverage across social channels on #NedbankIMC2019