But does it work?

If Twitter followers translated into votes, Julius Malema would be President

FILE: EFF leader Julius Malema addresses party supporters at the Giant stadium for 2019 EFF manifesto. Picture: Abigail Javier/EWN

They have 1/10th the number of seats in Parliament that the ANC has… They are punching above their weight…

Andy Rice

A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.

(Also, read: The DA 'brand' is struggling)

Watch this space for a critique of other political party brands.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Clearly, they understand the power of publicity and high-jacking issues for their own benefit.

Andy Rice

They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.

Andy Rice

In terms of followers on Twitter; they’re substantially larger than the ANC…

Andy Rice

They understand the power of personality…

Andy Rice

They’re consistently confrontational…

Andy Rice

In terms of a marketers’ view on political brands, the EFF is absolutely heroic.

Andy Rice

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
[WATCH] Rainbow-level multiracial family playing Nando’s ‘Mzansipoli’... LOL!

[WATCH] Rainbow-level multiracial family playing Nando’s ‘Mzansipoli’... LOL!

You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.

Unleash your inner foodie with McDonald’s… seriously?

Unleash your inner foodie with McDonald’s… seriously?

What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.

Nivea men’s 'manly, butch' new TV ad  is 'corny as hell, clichéd, uninspiring'

Nivea men’s 'manly, butch' new TV ad is 'corny as hell, clichéd, uninspiring'

Branding and advertising expert Andy Rice runs out of adjectives to describe how awful Nivea men’s new TV advert is.

Checkers is steadily moving upmarket. And it’s working

Checkers is steadily moving upmarket. And it’s working

Checkers is getting "better and better", says branding and advertising expert Andy Rice.

Yves Saint Laurent starts selling designer condoms for R95 a pop

Yves Saint Laurent starts selling designer condoms for R95 a pop

Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

Popular articles
[WATCH] SA cop assisting angry Chinese national without passport goes viral

[WATCH] SA cop assisting angry Chinese national without passport goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

How removal of head of Chapter 9 institution, like Public Protector, would work

How removal of head of Chapter 9 institution, like Public Protector, would work

Parliamentary spokesperson Moloto Mothapo explains way forward after National Assembly's rules committee finalised draft rules.

'I believe I am the leader DA needs at this point in time' - Makashule Gana

'I believe I am the leader DA needs at this point in time' - Makashule Gana

The Gauteng MPL faces off against John Steenhuisen in the DA interim federal leader contest on Sunday.

Famous Brands (Steers, Debonairs, Wimpy, etc.) burned in UK, reports huge loss

Famous Brands (Steers, Debonairs, Wimpy, etc.) burned in UK, reports huge loss

An R874 million write-down in the UK burned Africa’s largest food franchisor. Bruce Whitfield interviews Darren Hele, its CEO.

Does God exist? A debate

Does God exist? A debate

Eusebius McKaiser hosted a heated debate on God's existence with atheist Jacques Rousseau and believer Mahlatse Winston Mashua.