But does it work?

If Twitter followers translated into votes, Julius Malema would be President

FILE: EFF leader Julius Malema addresses party supporters at the Giant stadium for 2019 EFF manifesto. Picture: Abigail Javier/EWN

They have 1/10th the number of seats in Parliament that the ANC has… They are punching above their weight…

Andy Rice

A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.

(Also, read: The DA 'brand' is struggling)

Watch this space for a critique of other political party brands.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Clearly, they understand the power of publicity and high-jacking issues for their own benefit.

Andy Rice

They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.

Andy Rice

In terms of followers on Twitter; they’re substantially larger than the ANC…

Andy Rice

They understand the power of personality…

Andy Rice

They’re consistently confrontational…

Andy Rice

In terms of a marketers’ view on political brands, the EFF is absolutely heroic.

Andy Rice

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.

Nando’s is the boss of Pick n Pay ('iNkukhu'),  says ad expert Andy Rice

Nando’s is the boss of Pick n Pay ('iNkukhu'), says ad expert Andy Rice

“Pick n Pay dug themselves a hole, then jumped into it,” says branding and advertising expert Andy Rice.

Canadian drinks Red Bull without getting wings. Sues Red Bull – and wins!

Canadian drinks Red Bull without getting wings. Sues Red Bull – and wins!

The company has agreed to settle. Because it said Red Bull gives you wings, and it doesn’t. Oh, Canada!

Game guns for the townships with its ‘Get More Out of iGroza’ adverts

Game guns for the townships with its ‘Get More Out of iGroza’ adverts

Branding and advertising expert Andy Rice praises the new Game advertising campaign and Cognitive Agency, the brains behind it.

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

Branding and advertising expert Andy Rice hates Mini South Africa’s new "Clubman Modern African Gentlemen Edition".

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

Popular articles
EFF: Pauli van Wyk and Marianne Thamm are working with Gordhan and Hanekom

EFF: Pauli van Wyk and Marianne Thamm are working with Gordhan and Hanekom

Economic Freedom Fighters Mbuyiseni Ndlozi explains why it banned the Daily Maverick and amaBhungane from attending its events.

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.

It is sickening what Thabo Mbeki said, callers tell Eusebius

It is sickening what Thabo Mbeki said, callers tell Eusebius

Callers on the open line critique the former president's tribute to Robert Mugabe and say he rewrote history.

'I am proud of Ndlovu Youth Choir's performance on AGT,' says conductor

'I am proud of Ndlovu Youth Choir's performance on AGT,' says conductor

Ralf Schmitt weighs in on the incredible achievement of performing in the finals of America's Got Talent.

[WATCH] Reporter saying dead man 'was unavailable for comment,' goes viral

[WATCH] Reporter saying dead man 'was unavailable for comment,' goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Mzansi's Ndlovu Youth Choir's wows at AGT finale, voting is underway

[WATCH] Mzansi's Ndlovu Youth Choir's wows at AGT finale, voting is underway

South Africa waits with bated breath as the countdown to the winner of America's Got Talent begins.

10 unexpected things that most truly rich people have in common

10 unexpected things that most truly rich people have in common

Personal finance expert Warren Ingram on the money values that those "worth" R40 million or more almost invariably have in common.

Forensic investigator pokes holes in Watson death probe

Forensic investigator pokes holes in Watson death probe

The recent findings of a private pathologist ruled out suicide as the cause of death of the former Bosasa boss.

[WATCH] Man and woman assaulting a motorist goes viral, for the wrong reasons

[WATCH] Man and woman assaulting a motorist goes viral, for the wrong reasons

Khabazela shares tweets and Facebook posts that have gone viral.