Streaming issues? Report here
Clement Manyethela 702 gradient Clement Manyethela 702 gradient
The Clement Manyathela Show
09:00 - 12:00
volume_up
volume_mute

Up Next: The Midday Report with Mandy Wiener
See full line-up
The Clement Manyathela Show
09:00 - 12:00
Home
arrow_forward
Business
fiber_manual_record
Politics
fiber_manual_record
Opinion

If Twitter followers translated into votes, Julius Malema would be President

5 March 2019 7:26 PM
Tags:
EFF
Economic Freedom Fighters
Elections
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding

With general elections around the corner, branding expert Andy Rice critiques the Economic Freedom Fighters’ (EFF) brand.
FILE: EFF leader Julius Malema addresses party supporters at the Giant stadium for 2019 EFF manifesto. Picture: Abigail Javier/EWN

They have 1/10th the number of seats in Parliament that the ANC has… They are punching above their weight…

Andy Rice

A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.

(Also, read: The DA 'brand' is struggling)

Watch this space for a critique of other political party brands.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Clearly, they understand the power of publicity and high-jacking issues for their own benefit.

Andy Rice

They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.

Andy Rice

In terms of followers on Twitter; they’re substantially larger than the ANC…

Andy Rice

They understand the power of personality…

Andy Rice

They’re consistently confrontational…

Andy Rice

In terms of a marketers’ view on political brands, the EFF is absolutely heroic.

Andy Rice

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:


5 March 2019 7:26 PM
Tags:
EFF
Economic Freedom Fighters
Elections
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding

Recommended

More from But does it work?

180831-old-mutual-edjpg

Old Mutual's hackneyed new TV ad looks like Allan Gray in green – Andy Rice

7 July 2020 7:38 PM

Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.

Share this:
Read More arrow_forward

Clover blue man

Clover’s trippy blue bottle ad campaign – so bad (and bizarre) it’s good

7 July 2020 7:30 PM

People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

That 'All Wines Matter' blunder

16 June 2020 8:16 PM

Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward