They were deeply committed, hardworking and had extensive knowledge of their field.
Yet, none of them understood the difference between marketing and sales.
They lumped the two words together without disguising between them at all.
Marketing is not noise, said Phitidis, the founder of Aurik Business Accelerator.
It is a science.
It is also becoming the single most important key to success.
For more detail listen to the interview in the audio below.
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