A challenge to corporate SA to boost the green value chain

It's often said that thirsty invasive plants are sucking South Africa's rivers dry, something a drought-prone country can ill afford.

It's an issue social entrepreneur Jules Newton is passionate about addressing.

The programme director of Green Business Value Chain, she aims to link formal and informal economies to help rural communities thrive and also to address the country's water crisis.

I mean, literally, you can see riverbeds that are empty , children digging deep down into those riverbeds to fetch water and up in the catchment above there is just wattle.

Jules Newton, Programme director - Green Business Value Chain

In Matatiele, we are working with some very effective small NGOs there to help them (the community) understand.

Jules Newton, Programme director - Green Business Value Chain

According to Newton education is vital to help communities understand that removing invasive plants will not only bring their water back, but can provide an income.

In those settlements where older community members are still knowledgable, she says, progress is quicker. In one example elders knew that driving cattle through a cleared area would deposit dung to restore the land.

When you cut those trees down nothing grows back, the soil quality is gone... In one of those communities some of the old people said let's drive the cattle through here.

Jules Newton, Programme director - Green Business Value Chain

Within 18 months - a completely restored landscape. A beautiful community solution.

Jules Newton, Programme director - Green Business Value Chain

Newton points out that corporate South Africa has a huge risk exposure to water and needs to get involved in solving the problem at grassroots level.

I am wanting to challenge corporate South Africa to say, look, you are full of incredibly talented humans... put the dots together with your clever young managers and get them to start solving some of these environmental challenges with economic solutions.

Jules Newton, Programme director - Green Business Value Chain

She also urges consumers to become activists and use their buying power to force large retailers to use more eco-friendly products. She says this will help boost the production of products that can be gleaned from cleared alien trees.

Take a listen for more on the future of social entrepreneurship


Recommended

by NEWSROOM AI
Read More
Could latest allegations spell the end for ANC's Ace?

Could latest allegations spell the end for ANC's Ace?

A report on Tuesday claims the ruling party will investigate its secretary-general for alleged involvement in formation of ATM.

Arms deal review: 'Crucial evidence ignored, witnesses not allowed to testify'

Arms deal review: 'Crucial evidence ignored, witnesses not allowed to testify'

EWN reporter Clement Manyathela and activist Terry Crawford-Brown look at the arguments brought by civic organisations.

'A child without a car seat doesn't stand a chance in a crash'

'A child without a car seat doesn't stand a chance in a crash'

Wheel Wells founder Peggie Mars discusses keeping children safe on and near our roads.

Release full Ramaphosa-Bosasa report, DA tells Public Protector

Release full Ramaphosa-Bosasa report, DA tells Public Protector

Opposition chief whip John Steenhuisen refutes allegations the party's interest is to get ammunition against the president.

Wilhelm Verwoerd grateful to South Africans for inviting him on mutual journey

Wilhelm Verwoerd grateful to South Africans for inviting him on mutual journey

The author says his book is part of challenge young black South Africans set him to do 'white work' about effects of apartheid.

Pets and sectional title scheme rules

Pets and sectional title scheme rules

A specialist attorney explains the process of trying to change a no-pet rule and how to address problems with 'nuisance' animals.

Popular articles
Tom Moyane’s lawyer to represent Peter Moyo in battle with Old Mutual

Tom Moyane’s lawyer to represent Peter Moyo in battle with Old Mutual

Bruce Whitfield interviews Eric Mabuza who will represent the dismissed Old Mutual CEO in a court challenge against his firing.

Even upmarket boutiques offer lay-bys! Here’s what you need to know…

Even upmarket boutiques offer lay-bys! Here’s what you need to know…

Lay-by has taken off as a payment option in the last year or two, says consumer journalist Wendy Knowler.

[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

[LISTEN] Jacques Pauw and NB Publishers issued with summons for R35m

Former State Security Agency director general Arthur Fraser says he has suffered repuational damage because of Pauw's book.

Innovative medical glue replaces stitches and staples

Innovative medical glue replaces stitches and staples

Bio-Technology Ph.D. student at the Israel Institute of Technology Alona Shagan explains device similar to a standard glue gun.

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

[VIDEO] DA's Van Damme accuses family of racism, V&A Waterfront apologises

The Democratic Alliance MP claims she was subjected to a racist tirade at Cape Town's V&A Waterfront and wants action taken.

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

The Money Show’s Bruce Whitfield interviews Simon Brown, Financial Educator at Just One Lap.

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

Advertisers traditionally warn against working with children. In this ad it works beautifully, says ad expert Andy Rice.

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

Court orders Gupta-linked Trillian to pay back R600 million to Eskom

It also ordered the company to pay for all the costs of the application. Bruce Whitfield interviews EWN’s Clement Manyathela.

Learn to invest, then watch your money grow

Learn to invest, then watch your money grow

Ray White interviews Thobelani Maphumulo, author of "Invest Your Way to Wealth".