Barbie turns 60 with the launch of diverse "Sheroes" collection

American toy company Mattel is releasing a range of dolls in the image of some of the world's most celebrated young women.

The launch coincides with the 60th anniversary of the firm's best-loved doll, Barbie.

Tennis star Naomi Osaka, actress, model and activist Yara Shahidi and film director Ava Duvernay are among the ' she-roes' being honoured by Mattel.

But the announcement has sparked another conversation around issues of representation. What's taken Mattel this long to create dolls all children can relate to?

Azania spoke to Sibahle Collection co-founder Khulile Vilakazi Ofosu and founder of Momppy Mpoppy Maite Makgoba both of whom are leading the way when it comes to producing diverse dolls.

My journey started because of my daughter. One day she came back from school and said I want flowy hair, I must admit I did not pay attention to the type of toys she was playing with. I went around the market and wanted to find a doll representative of the African child. I went overseas and found one but they were not really hitting the sport. That is when my partner and I decided to venture into the space.

Khulile Vilakazi Ofosu, Co-founder - Sibahle Collection

We had a couple of stores that did accommodate us on the shelves but it is also an issue of margins. Some of the biggest challenges as well is the fact that when a child goes to the store, they already know the brand and we come in and introduce a whole new brand. The child has already been exposed so much to international brands.

Maite Makgoba, Founder - Momppy Mpoppy

Click on the link below to hear the full conversation...


Recommended

by NEWSROOM AI
Read More
[WATCH] Throwback to the time Ndlovu Youth Choir performed on #702Unplugged

[WATCH] Throwback to the time Ndlovu Youth Choir performed on #702Unplugged

Azania Mosaka featured the youth choir before scouts called them for America's Got Talent auditions.

[WATCH] Azania Mosaka in conversation with Australian chef Shannon Bennett

[WATCH] Azania Mosaka in conversation with Australian chef Shannon Bennett

Shannon Bennett is one of Australia's most loved and most famous chefs who will be part of this years Appetite Fest line up.

Lebo Mashile's production inspired by Saartjie Bartman debuts on Thursday

Lebo Mashile's production inspired by Saartjie Bartman debuts on Thursday

The theatre production 'Venus vs Modernity' will run from 12 to 28 September.

[LISTEN] The pain of infertility - a man's perspective

[LISTEN] The pain of infertility - a man's perspective

Pastor Jerry Zwane joins Azania Mosaka to talk about his experience of infertility.

'Barbie is pretending to be inclusive and diverse'

'Barbie is pretending to be inclusive and diverse'

Sunday Times columnist and editor Pearl Boshomane Tsotetsi discusses whether Barbie is 'woke or just pretending'.

Mattel's new Barbie and Ken dolls now in 7 new skin tones and 9 new hairstyles

Mattel's new Barbie and Ken dolls now in 7 new skin tones and 9 new hairstyles

Zanele Kumalo and Azania Mosaka discuss the importance of diverse representation, especially in pop culture.

Popular articles
South Africans have no clue how to run street businesses, says caller

South Africans have no clue how to run street businesses, says caller

Callers on the Eusebius McKaiser Show express how they are affected by the xenophobic attacks.

Panyaza Lesufi takes a swipe at private Afrikaans university under construction

Panyaza Lesufi takes a swipe at private Afrikaans university under construction

Gauteng Education MEC says there is no room in a non-racial South Africa for reminders of apartheid.

[WATCH] Thieves running off with a shack has Twitter puzzled

[WATCH] Thieves running off with a shack has Twitter puzzled

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Man and woman assaulting a motorist goes viral, for the wrong reasons

[WATCH] Man and woman assaulting a motorist goes viral, for the wrong reasons

Khabazela shares tweets and Facebook posts that have gone viral.

Public Protector to challenge Estina Dairy Farm High Court ruling

Public Protector to challenge Estina Dairy Farm High Court ruling

Tiso Black Star's Karyn Maughan explains why the Busisiwe Mkhwebane has chosen to dispute Judge Ronel Tolmay's judgment.

[LISTEN] Do's and don'ts after sex

[LISTEN] Do's and don'ts after sex

Clinical sexologist Dr Eve shares guidelines to post-sex etiquette and engages callers with their experiences.

What is better - money in the bank or investing in shares?

What is better - money in the bank or investing in shares?

Personal finance expert Warren Ingram offers a definitive answer with an explanation ordinary people can understand.

EWN's Barry Bateman caught on camera calling Julius Malema a  P***, EWN responds

EWN's Barry Bateman caught on camera calling Julius Malema a P***, EWN responds

Twitter was abuzz after EWN reporter used the P after a press briefing with Economic Freedom Fighters leader.