CEO of Brand Leadership, Thebe Ikalafeng says even though small companies have big ideas, they don't invest or promote their brands on a bigger scale.
Ikalafeng speaks to Ray White at the Proudly South African Buy Local Summit and Expo at the Sandton Convention Centre on Tuesday.
They don't invest enough on their brands because they don't have the confidence to invest in their brands.— Thebe Ikalafeng, CEO - Brand Leadership
What they require is a bit of self-confidence to be able to think big while starting small.— Thebe Ikalafeng, CEO - Brand Leadership
Most small business owners think small and work small instead of saying to themselves that they must aim to be international.— Thebe Ikalafeng, CEO - Brand Leadership
I always tell people that brands are like religion as almost everyone believes in something bigger than themselves.— Thebe Ikalafeng, CEO - Brand Leadership
It is not about lying, it is about saying "where do I want to go when everything else goes well?" Then you need to take small steps to get to your goal. It all starts with simple clarity.— Thebe Ikalafeng, CEO - Brand Leadership
Listen below to the full interview: