Streaming issues? Report here
702 logo Gradients 702 logo Gradients
Best of 702
00:00 - 06:00
volume_up
volume_mute

Up Next: Weekend Breakfast with Refiloe Mpakanyane
See full line-up
Best of 702
00:00 - 06:00
Home
arrow_forward
Business
fiber_manual_record
Opinion

[Watch] 'You take Main Street, ne? Naai, you take Ngcobo Street!'

26 March 2019 7:56 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Chicken Licken
Television
colonialism
Tv
ad
advert
branding
Advertising Regulatory Board
Legend of Big John
Ngcobo Street
The Bootless Bandit

Does it work? Chicken Licken tries again with a new TV advert after the advertising regulator banned its “Legend of Big John”.

In December last year, the advertising regulator banned Chicken Licken’s “Legend of Big John” TV ad.

The advert tells the story of the 1650 journey of a black South African who colonises Europe.

The Advertising Regulatory Board ruled that the ad trivialises colonialism in a way that is “upsetting for many South Africans”.

Chicken Licken’s new ad “The Bootless Bandit” tries again.

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice.

I think you can argue quite reasonably that this is glorifying colonialism again but on a different continent... It’s a rather random piece of creativity…

Andy Rice

Listen to the interview in the audio below (and scroll down to watch “The Bootless Bandit” and “Legend of Big John”).

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


26 March 2019 7:56 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Chicken Licken
Television
colonialism
Tv
ad
advert
branding
Advertising Regulatory Board
Legend of Big John
Ngcobo Street
The Bootless Bandit

More from But does it work?

Missing Image Placeholder

Old Mutual's hackneyed new TV ad looks like Allan Gray in green – Andy Rice

7 July 2020 7:38 PM

Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.

Share this:
Read More arrow_forward

Clover blue man

Clover’s trippy blue bottle ad campaign – so bad (and bizarre) it’s good

7 July 2020 7:30 PM

People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Missing Image Placeholder

That 'All Wines Matter' blunder

16 June 2020 8:16 PM

Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.

Share this:
Read More arrow_forward

Missing Image Placeholder

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Missing Image Placeholder

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Missing Image Placeholder

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Missing Image Placeholder

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward