[LISTEN] Masterclass: The Attention Economy
The rapid speed at which our world, culture and communication has changed, due to things like mobile and online connectivity, has changed the way attention economy is viewed.
While there is a view that attention is a depletable resource, CEO And Founder at Ignitive Ad Agency Muzi Kuzwayo has a different take on it.
He defines it as a reward of how well you have done and cannot be measured in terms of time. Khuzwayo explains the attention economy in emerging markets.
A good example is children's movies, children are honest with their attention - they will sit there for 90 minutes and watch that movie. If they are uninterested they will walk away and sometimes they will go off and watch the movie many many times.Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency
Attention is a reward of how well you have done, it cannot be measured in terms of time or the number of times somebody has looked at their phone.Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency
We do it all the time in commercials and marketing...you don't have to get everybody to like you, just enough people to like you but you have got engage them and reward them when they are engaged.Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency
Click on the link below to hear the full masterclass....
Talented actor, dancer, comedian and activist Siv Ngesi says where there is uncomfortability that is where the growth is happening.Read More
The rapper urged South Africans to adhere to social distancing guidelines and to wear their masks.Read More
The 80-year-old passed away over the weekend at Park Lane hospital in Johannesburg.Read More
Clement Manyathela speaks to experts about the evolution of the magazine industry.Read More
The lockdown did it – not the pandemic – so we can’t pay, argues Santam. Bruce Whitfield interviews Tracey Davies of Just Share.Read More
The book does not yet have a title but will be published next year, ahead of the forthcoming Lions tour to South Africa in 2021.Read More
Bruce Whitfield talks to SweepSouth cofounder Aisha Pandor about her attitude to money (hopes and fears, successes and failures).Read More
The Money Show’s Bruce Whitfield interviews columnist Tom Eaton about his new book, "Is it me, or is it getting hot in here?"Read More
The exhibition comprises of 45 pieces sculpted from bone.Read More
Clement Manyathela speaks to clinical psychologist Ruth Ancer about the reasons why some people may be refusing to social distanceRead More