Prefer Prosecco to Champagne? You're part of a fast-growing trend

In recent years, Prosecco sales have outstripped all other sparkling wines around the world.

Traditional wine snobs might be dismayed at this trend, but the group sommelier of the Tsogo Sun Group says they are from the old school.

Miguel Chan gives Africa Melane some insight into the reasons for the rise of Prosecco.

The production... it's cheaper, it's quicker, it's sweeter. Most of the Prosecco has a touch of sugar and it has appealed to the generation of drinkers, it has appealed to the millennials.

Miguel Chan, Group sommelier - Tsogo Sun Group

It is in fact a sparkling wine and since 2015 has came out of nowhere and overtaken the consumption of Champagne worldwide.

Miguel Chan, Group sommelier - Tsogo Sun Group

Chan says the relative affordability of Prosecco plays a part in its growing popularity.

It's about 20% of the cost of Champagne, so it's one fifth the cost of Champagne and it's easily available.

Miguel Chan, Group sommelier - Tsogo Sun Group

Traditionalist might have thought the interest in Prosecco was just a trend that would blow over, but Chan says it has staying power, especially among the new generation of sparkling wine drinkers.

The new generation of drinkers - it's about the simplification of enjoying wine.

Miguel Chan, Group sommelier - Tsogo Sun Group

How people see wine today is, do they like it, do they listen to the critics? Not necessarily so. The old school of wine drinkers yes, will look at wine publications and online media. New generations they realise on Instagram posts, they see what their friends are drinking, they look at Twitter. They're drinking sparkling wine at the end of the day.

Miguel Chan, Group sommelier - Tsogo Sun Group

Take a listen to the Prosecco discussion:


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