The Science Of ...

Influencers have power over your buying decisions. Brands know that all to well

An influencer is a phenomenon that has evolved from our obsession with social media… People who are famous for being famous…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

In South Africa… if you have 1000 followers, and you’re good-looking… you can get R500 per post…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

Influencer marketing refers to the promotion of goods and services by individuals who have influence or power to affect the buying decisions of potential customers.

A company pays an influencer to use its products and to expose them to her or his social media following.

The influencer tries the product out and discusses it with her or his followers on Instagram, Twitter and Facebook.

Many influencers produce video content for YouTube.

Most countries do not yet regulate influencers.

There are risks involved for brands using influencers.

In 2017 Disney severed ties with PewDiePie after he made anti-Semitic and racist comments, yet he remains, according to Forbes, one of the world’s most powerful influencers.

The Money Show’s Bruce Whitfield asked Bronwyn Williams (Trend Translator and Future Finance Specialist at Flux Trends) to explain how influencers work.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Brands want to be connected with eyeballs…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

Instagram is really where the phenomenon has its epicentre… Facebook has lost prevalence. Influencer fees for Facebook have been slashed by two-thirds…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

YouTube is definitely where it’s at for small kids… Crass consumerism… you can make $22 million for opening presents…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

It creates perverse incentives… People are fishing for influencer money. There’s a culture of fake it until you make it...

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

There’s a sub-trend called “Brand Jacking”… influencers will say unless they are paid they’ll trash the brand… it’s got so nasty…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

People are slowly starting to wake up to this…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

It [fake followers] is rife…

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

It’s not going away any time soon, sorry Bruce!

Bronwyn Williams, Trend Translator and Future Finance Specialist - Flux Trends

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