He took the analogy further:
You build the kind of boat you need to perform certain types of tasks.
You set out to sail to a specific destination.
You need to resource your ship to sustain the journey.
You have different parts of the ship performing different functions - stern, mid-ship and bow.
You have a crew.
- You have an engine room and a bridge.
Using this analogy, said Phitidis, is a profound way to simplify what you do and how you need to build your business so that it reaches its destination successfully.
For more detail listen to the interview in the audio below.
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