But does it work?

[Watch] Sasol harks back to 1990s ‘AmaGlugGlug’ advert in new campaign

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued a new Sasol television advert.

He gave it a “hero” rating.

The ad harks back to the well-loved “Little Boy/AmaGlugGlug” ad of 1990.

For more detail listen to the interview in the audio below.

Watch the old Sasol ad:

Watch the new Sasol ad:

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