Small Business Focus

Success is likely if you get 'positioning' right before building your business

In Kung Fu, the essential first act when striking, whether kicking or punching, is positioning your feet, said Aurik Business Accelerator founder Pavlo Phitidis.

Your feet lead your legs which lead your torso which leads your direction, power and momentum.

Failure to do this compromises your strike and leaves you vulnerable.

In business, it’s called positioning.

It’s what makes you special or unique or just like everyone else.

The implications are failure or success.

The Money Show’s Bruce Whitfield interviewed Phitidis, a practitioner of Kung Fu.

Phitidis explained how and why you need to – from the outset – position your business before you try to build and grow it.

For more detail listen to the interview in the audio below.

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