Small Business Focus

Success is likely if you get 'positioning' right before building your business

In Kung Fu, the essential first act when striking, whether kicking or punching, is positioning your feet, said Aurik Business Accelerator founder Pavlo Phitidis.

Your feet lead your legs which lead your torso which leads your direction, power and momentum.

Failure to do this compromises your strike and leaves you vulnerable.

In business, it’s called positioning.

It’s what makes you special or unique or just like everyone else.

The implications are failure or success.

The Money Show’s Bruce Whitfield interviewed Phitidis, a practitioner of Kung Fu.

Phitidis explained how and why you need to – from the outset – position your business before you try to build and grow it.

For more detail listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
How to determine what your small business is worth

How to determine what your small business is worth

Small business guru Pavlo Phitidis advises on business valuation and ensuring you get the price you want in future.

Marketing is becoming the single most important key to success in small business

Marketing is becoming the single most important key to success in small business

'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.

Pay up to 45% less tax by investing in a small business (Section 12J incentive)

Pay up to 45% less tax by investing in a small business (Section 12J incentive)

Dino Zuccollo of Westbrooke Alternative Asset Management answers 12 FAQs about the Section 12J tax incentive.

Want to start a business? How to know if it’ll work before you take the plunge

Want to start a business? How to know if it’ll work before you take the plunge

"Idea validation" is the process of testing your idea before launching your business, says Yiedi CEO Jayshree Naidoo.

10 most-read 'small business' articles from The Money Show in 2018

10 most-read 'small business' articles from The Money Show in 2018

Small business guru Pavlo Phitidis from Aurik Business Accelerator broke the internet with these helpful articles.

How to start your own business (by a guy who started his with almost no money)

How to start your own business (by a guy who started his with almost no money)

The Money Show’s Bruce Whitfield interviews NicHarry founder Nic Haralambous.

Popular articles
[LISTEN] Facebook group provides support for parents raising teens

[LISTEN] Facebook group provides support for parents raising teens

Azania Mosaka spoke to admin and media consultant of the page Vanessa Raphaely.

Time running out for Rampedi to retract 'paedophile' tweets about Jacques Pauw

Time running out for Rampedi to retract 'paedophile' tweets about Jacques Pauw

Journalist Piet Rampedi's lawyer Eric Mabuza says they will respond in due time but if the deadline lapses 'so be it'.

Cosatu members march to demand reliable, affordable rail transport

Cosatu members march to demand reliable, affordable rail transport

Federation's Western Cape leader Motlatsi Tsubane says they handed over a memorandum to Prasa, Metrorail and other stakeholders.

Dudu Myeni testifies in delinquency case, says her appointment was above board

Dudu Myeni testifies in delinquency case, says her appointment was above board

EWN reporter Edwin Ntshidi gives an update on the SAA board chairperson's case at the Pretoria High Court.

Cindy Poluta's emotional first drive to work without Alfred

Cindy Poluta's emotional first drive to work without Alfred

On her first morning drive to work after hearing the news of her friend Alfred's death, Cindy Poluta shared her memories.

Body of missing Tazne van Wyk has been found

Body of missing Tazne van Wyk has been found

Police said that the 8-year-old's body was found in a stormwater pipe outside Worcester on Wednesday night.

[WATCH] Woman stuns prankster by singing Lady Gaga's song perfectly

[WATCH] Woman stuns prankster by singing Lady Gaga's song perfectly

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[VIDEO] Why is Jub Jub destroying so much alcohol?

[VIDEO] Why is Jub Jub destroying so much alcohol?

Khabazela shares some of the videos that went viral on Twitter and Facebook.

GPAA explains why it awarded fairly new Mpisane Properties a huge tender

GPAA explains why it awarded fairly new Mpisane Properties a huge tender

Acting chief financial officer Phinda Nondabula says the company met all the required specifications to get the project.

And it is back: Eskom has implements stage 2 load shedding from 9 am today

And it is back: Eskom has implements stage 2 load shedding from 9 am today

The power utility will implement power cuts from Thursday morning until 6 am on Saturday.