The race is on to make fast fashion become sustainable

It's a pressing question - can initiatives to make fast fashion sustainable, become successful fast enough?

Jacke May, founder of sustainable living platform Twyg, has just returned from Stockholm where she attended the Global Change Awards, created by the Foundation set up by clothing retail giant H & M.

On Weekend Breakfast, Phemelo Motene asks her about the aims of the awards.

Every year they identify five innovations in the fashion industry that will look at changing the industry, to make it more circular and to make it more sustainable.

Jackie May, Founder - Twyg

May traces the history of the clothing giant, which started out with the premise of democratising fashion to provide more affordable clothing.

But what it's become - it's a monstrous organisation - it's got 23 stores in South Africa and they're constantly expanding.

Jackie May, Founder - Twyg

H & M has committed itself to manufacturing its clothing entirely from sustainable materials by the year 2030. But is this a realistic target?

And will they take back the product produced before then, to recycle it?

They've introduced that into their stores already. The numbers have been on the increase, but obviously not nearly as many as they are producing currently.

Jackie May, Founder - Twyg

The 2030 target is to have most of their fabrics made of recyclable material or recycled (material). They're not necessarily taking responsibility to recycle those things themselves. That would really be closing the loop.

Jackie May, Founder - Twyg

Phemelo asks whether it is possible to bring together fast fashion with a quick turnaround and at the same time deliver something sustainable.

2030 is 11 years away - it's a a very ambitious target that they've set themselves and we can only wait and see

Jackie May, Founder - Twyg

May also talks about other initiatives that slot in with the H & M objective.

One example is the Ethical Fashion Initiative based in Africa, connecting artisans with luxury brands.

Its founder believes what H & M is doing to make itself more sustainable could possibly have a far-reaching effect on the fashion industry as a whole.

If you think about how many people are employed by H & M and how many people they employ indirectly through their supply chain - if they can turn that around even by the little things they're achieving now it can have a huge impact on the sustainability of the fashion industry.

Jackie May, Founder - Twyg

To hear more about the future of the fashion industry, listen to the full discussion:


Recommended

by NEWSROOM AI
Read More
Toy Story 4: 'Life lessons, a long road trip and beautiful animation'

Toy Story 4: 'Life lessons, a long road trip and beautiful animation'

Critic Gayle Edmunds reviews the fourth film in the popular franchise.

Govt departments should do more to support teenage mothers - Community activist

Govt departments should do more to support teenage mothers - Community activist

LeadSA interview: ActionAid's Judy Kennedy says new mothers returning to school are not getting the help they desperately need.

There is too much red tape around comedy in SA - Desmond Dube

There is too much red tape around comedy in SA - Desmond Dube

The actor and comedian talks about his career and the state of theatre and community theatre in South Africa.

Why is the Cape Floral Kingdom in decline and why does it matter?

Why is the Cape Floral Kingdom in decline and why does it matter?

Wessa's Patrick Dowling discusses the report that found almost 40 plant species have gone extinct in the Western Cape since 1900.

'No, you don't have to pay' - Listeners share heartwarming acts of kindness

'No, you don't have to pay' - Listeners share heartwarming acts of kindness

702 callers say the 'goodness' of South Africans should be highlighted.

We cannot let people live in fear - WC SAHRC commissioner Chris Nissen

We cannot let people live in fear - WC SAHRC commissioner Chris Nissen

The commission is set to investigate the root causes of endemic violence in South Africa, starting in Western Cape province.

Popular articles
[WATCH] SA youth choir shines on America's Got Talent with 'My African Dream'

[WATCH] SA youth choir shines on America's Got Talent with 'My African Dream'

The Ndlovu Youth Choir's beautiful performance got 4 yesses from the judges, including Simon Cowell!

[WATCH] Dad promises son a PlayStation 5 if he hits crossbar, and he does

[WATCH] Dad promises son a PlayStation 5 if he hits crossbar, and he does

Khabazela shares tweets and Facebook posts that have gone viral.

TymeBank CEO Sandile Shabalala quits

TymeBank CEO Sandile Shabalala quits

Shabalala says he wants to spend more time with his family. Bruce Whitfield interviews portfolio manager Kokkie Kooyman (Denker).

Average salary in SA is R6400 per month, but 70% of workers earn less

Average salary in SA is R6400 per month, but 70% of workers earn less

About 29% of workers earn less than the R3500 national minimum wage, says Anish Shivdasani, CEO at Giraffe.

Discovery Health acted illegally and a patient died - Medical law consultant

Discovery Health acted illegally and a patient died - Medical law consultant

Shafrudeen Amod from Medisyn Clinical Consulting says the scheme could have paid the patient directly.

Investec gives staff unlimited leave days and freedom to wear what they want

Investec gives staff unlimited leave days and freedom to wear what they want

The bank rewards innovation with substantial bonuses and pays according to output not hours at work, says Lesley-Anne Gatter.

JSE Limited lost 10% of its value on Monday

JSE Limited lost 10% of its value on Monday

The Money Show’s Bruce Whitfield interviews Nicky Newton-King, CEO at the JSE Limited.

We've technologist on record saying she'll not treat patients - Discovery Health

We've technologist on record saying she'll not treat patients - Discovery Health

CEO Dr Broomberg has rubbished reports that a KwaZulu-Natal patient died after the company stopped payments.

'We are not investigating the so-called R400m,' says Public Protector's office

'We are not investigating the so-called R400m,' says Public Protector's office

Spokesperson Oupa Segwale discusses the scope of Busisiwe Mkhwebane's investigation of Cyril Ramaphosa's ANC campaign funding.