Streaming issues? Report here
CapeTalk Logo CapeTalk Logo
volume_up
volume_mute

Up Next: Early Breakfast with Africa Melane
See full line-up
Home
arrow_forward
Business
fiber_manual_record
Elections
fiber_manual_record
Opinion
fiber_manual_record
Politics

DA references Childish Gambino in new ad targeting young South Africans

16 April 2019 8:36 PM
Tags:
Democratic Alliance
Democratic Alliance DA
DA
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding
Luyolo Mphithi

Branding and advertising expert Andy Rice critiques the DA’s new ad which the party launched on Monday.

The Democratic Alliance (DA) released its latest election campaign advert in a tweet on Monday evening.

The digital-only advert, targeting young South Africans, channels Childish Gambino's music video “This is America”.

It features the photogenic DA youth leader Luyolo Mphithi walking through the streets speaking to the camera.

The Money Show’s Bruce Whitfield asked branding and advertising expert Andy Rice what he thinks of the campaign.

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:


16 April 2019 8:36 PM
Tags:
Democratic Alliance
Democratic Alliance DA
DA
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding
Luyolo Mphithi

Recommended

More from But does it work?

180831-old-mutual-edjpg

Old Mutual's hackneyed new TV ad looks like Allan Gray in green – Andy Rice

7 July 2020 7:38 PM

Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.

Share this:
Read More arrow_forward

Clover blue man

Clover’s trippy blue bottle ad campaign – so bad (and bizarre) it’s good

7 July 2020 7:30 PM

People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

That 'All Wines Matter' blunder

16 June 2020 8:16 PM

Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward

More from 2019 South African general election: Analysis and News

190515ramaphosajpg

It is crucial that Cyril Ramaphosa prioritises implementation - economist

17 May 2019 2:18 PM

Intellidex's Peter Attard Montalto says the president needs to follow through with all his promises.

Share this:
Read More arrow_forward

Juju Boy

'It is clear that electorate is giving us serious consideration' - EFF

17 May 2019 7:50 AM

Post-election, national chairperson advocate Dali Mpofu evaluates the party's gains.

Share this:
Read More arrow_forward

BathabileDlaminiKatlehong

Gigaba, Dlamini and Mokonyane heading to Parliament despite outcry

16 May 2019 1:09 PM

Political analyst Nompumelelo Runji says these people have support from their constituencies.

Share this:
Read More arrow_forward

mogoeng-copyjpg

MPs to be sworn in next week as chief justice receives candidate lists

15 May 2019 4:31 PM

Eyewitness News reporter Ayanda Nyathi shares details on the process leading up to the first sitting of the National Assembly.

Share this:
Read More arrow_forward

151001parkstau2.jpg

Could former ANC mayors come back as Gauteng MECs?

14 May 2019 5:18 PM

Eyewitness News reporter Clement Manyathela shares details on the return of Kgosientso Ramokgopa and Parks Tau.

Share this:
Read More arrow_forward

190326dagif

'We take responsibility for our shortfall and don't blame anyone for our defeat'

14 May 2019 1:26 PM

Democratic Alliance says it will review its elections campaign and performance.

Share this:
Read More arrow_forward

20190403-Ramaphosa-4jpg

'The Cabinet needs to have competent people who are skilled and beyond reproach'

14 May 2019 8:39 AM

BLSA chief operations officer Busisiwe Mavuso says Cyril Ramaphosa needs to appoint ministers that are of the right calibre.

Share this:
Read More arrow_forward

img-0670jpg

Premier-elect Winde says he will reduce red tape to help W Cape business grow

14 May 2019 8:19 AM

Alan Winde says he is already in discussions on who members of his Cabinet would be in the provincial legislature.

Share this:
Read More arrow_forward

Mmusi Maimane

'Maimane is our leader, elected by DA members, he will lead until next congress'

14 May 2019 7:54 AM

Federal chairperson Athol Trollip says the party takes collective responsibility for the election results.

Share this:
Read More arrow_forward

ramaphosajpg

[LISTEN] Adriaan Basson says Ramphosa may need to watch his back post elections

13 May 2019 6:04 PM

The News24 editor says there is a theory in the ANC that Lindiwe Sisulu may be used by the 'Zuma camp' to unseat the president.

Share this:
Read More arrow_forward