But does it work?

Discovery, OUTsurance, Clientèle Life… Stop! Some brands advertise way too much

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued brands such as Discovery, OUTsurance and Clientèle Life for advertising way too much on television.

He collectively gave these adverts a “zero”.

Rice reckons people are starting to resent seeing these advertisements all the time.

Do you agree?

For more detail listen to the interview in the audio below.

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