South Africans do not love Vodacom. Cell C has the best service - BrandsEye SA
There is no Capitec Bank in the telco industry… Consumers are trapped…Nic Ray, CEO - BrandsEye SA
South Africans do not love Vodacom, according to BrandsEye SA’s “SA Telcos Sentiment Index”.
BrandsEye - the company famous for predicting Brexit and Donald Trump’s presidency – analysed roughly half a million social media posts about South Africa’s telecoms companies.
It found that Vodacom’s implementation of the Independent Communications Authority of South Africa’s new data regulations severely damaged its reputation and moved subscribers to port to other service providers.
South Africans accused Vodacom of finding gaps so as not to comply with the spirit of the new regulations, according to Nic Ray, CEO at BrandsEye SA.
Listen to the interview in the audio below (and scroll down for more quotes from it).
The results are pretty damning for the industry… People are far more unhappy with their telco than their bank.Nic Ray, CEO - BrandsEye SA
Vodacom did not handle the [new Icasa regulations] rollout well…Nic Ray, CEO - BrandsEye SA
Cell C was the best… about 10% better than the industry… doing something right from a customer service perspective…Nic Ray, CEO - BrandsEye SA
62% of all people who threatened to cancel Telkom cited customer service…Nic Ray, CEO - BrandsEye SA
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