But does it work?

Netflorist 'fires' Harold. Introduces new character called 'Bra Gift'

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued the new Netflorist spokesperson “Bra Gift”, who replaces the beloved/hated character “Harold”.

…We chose Tsotsitaal [for Bra Gift]… It’s the unofficial 12th language of South Africa… the language has become widespread and, because it is spoken daily by the majority of South Africans, it has a vast cultural appeal across the country…

Nhlanhla Ngcobo, copywriter - FCB

Rice gave Bra Gift a “hero” rating.

For more detail listen to the interview in the audio below.

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