Netflorist 'fires' Harold. Introduces new character called 'Bra Gift'
This week, Rice critiqued the new Netflorist spokesperson “Bra Gift”, who replaces the beloved/hated character “Harold”.
…We chose Tsotsitaal [for Bra Gift]… It’s the unofficial 12th language of South Africa… the language has become widespread and, because it is spoken daily by the majority of South Africans, it has a vast cultural appeal across the country…Nhlanhla Ngcobo, copywriter - FCB
Rice gave Bra Gift a “hero” rating.
For more detail listen to the interview in the audio below.
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