On election day, trending hashtags reflect a shift to voters' expectations

Election hashtags have been a popular reflection of voters' thought patterns throughout the campaigning period.

But now that it's election day and many people have already cast their ballots, what is trending on social media?

Digital strategist Yavi Madurai reviews what's happening on the Xolani Gwala show and says that just this morning there has been a strong shift from popular tags like #SAelection2019, to what South Africans say they will expect from their elected officers.

From this morning we've had #SAelection2019, #SAdecides to the best one of all... #AfterIvoteIexpect or #AftervotingIexpect.

Yavi Madurai, Digital strategist

Madurai says there is an important reason for this shift in emphasis to people's expectations.

Read: Don't vote for history, vote for a very selfish reason, says Eusebius

We need to understand that we must make it about the people. The people have decided that instead of hashtagging and making it about the political parties, they are going to make it about themselves.

Yavi Madurai, Digital strategist

It almost feels as though I have to say what I expect because it doesn't seem to be like you are listening to me.

Yavi Madurai, Digital strategist

What is happening on social is generally, the voice of the people and what people generally want to be able to say without fear or favour.

Yavi Madurai, Digital strategist

For more from Madurai, listen below:


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