DStv tugs at the heartstrings with its new 'Price Lock' promo
This week, Rice critiqued the emotive new promotion for DStv “Price Lock” which he gave a “hero” rating.
DStv Premium Price Lock lets users sign up for R749 per month (it’s usually R809) if they sign a two-year contract.
The advert features a young couple in love, shortly after moving in together.
As time goes by their home starts taking shape; they get married and have a baby.
A lot can happen in two years; the voiceover reminds us.
Watch the advert below and scroll down for Rice’s interview.
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