But does it work?

DStv tugs at the heartstrings with its new 'Price Lock' promo

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued the emotive new promotion for DStv “Price Lock” which he gave a “hero” rating.

DStv Premium Price Lock lets users sign up for R749 per month (it’s usually R809) if they sign a two-year contract.

The advert features a young couple in love, shortly after moving in together.

As time goes by their home starts taking shape; they get married and have a baby.

A lot can happen in two years; the voiceover reminds us.

Watch the advert below and scroll down for Rice’s interview.

DStv - Pricelock from David Martin on Vimeo.

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