Dion Chang is one of South Africa’s most celebrated trend analysts.
His early career included stints as a make-up artist before moving into fashion styling.
His trends analysis company Flux Trends specialises in tracking shifting social dynamics and consumer mind-sets.
And he regularly contributes to various print and online publications as a freelance journalist and social commentator.
Politics, fashion, food – they’re all interrelated and you have to look at the whole 360 degrees before forming an opinion.— Dion Chang
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My whole family history is filled with political and social displacement. My family fled here from southern China in the 1890s. My father lived in Sophiatown; and we had to flee from there too.— Dion Chang
I never really fitted in anywhere. In Paris, when I said I’m South African, they said it was impossible. In Hong Kong I didn’t fit in because, despite what I look like, I didn’t speak the language. In Pretoria during Apartheid I also didn’t fit in. I always had to fill in ‘Other’ on forms!— Dion Chang
Social trends that shape fashion is what I’m into right now. I have an inherent curiosity about the world. My business card merely says ‘Observer’.— Dion Chang
There is no scientific method when it comes to me spotting a trend.— Dion Chang
Fashion trends are obsolete and a quaint 20th century concept. Driverless cars, drones… these things are happening!— Dion Chang
When I started out trends weren’t trendy and now they are.— Dion Chang
In August we’re launching a new report on Generation Z - those aged 17 and under. They’re true digital natives and have a quite dystopian view of the world.— Dion Chang