ShapeShifter

Dion Chang can spot a trend a mile away (and made doing so his business)

Dion Chang is one of South Africa’s most celebrated trend analysts.

His early career included stints as a make-up artist before moving into fashion styling.

His trends analysis company Flux Trends specialises in tracking shifting social dynamics and consumer mind-sets.

And he regularly contributes to various print and online publications as a freelance journalist and social commentator.

Politics, fashion, food – they’re all interrelated and you have to look at the whole 360 degrees before forming an opinion.

Dion Chang

Listen to the audio (scroll down) for more detail.

My whole family history is filled with political and social displacement. My family fled here from southern China in the 1890s. My father lived in Sophiatown; and we had to flee from there too.

Dion Chang

I never really fitted in anywhere. In Paris, when I said I’m South African, they said it was impossible. In Hong Kong I didn’t fit in because, despite what I look like, I didn’t speak the language. In Pretoria during Apartheid I also didn’t fit in. I always had to fill in ‘Other’ on forms!

Dion Chang

Social trends that shape fashion is what I’m into right now. I have an inherent curiosity about the world. My business card merely says ‘Observer’.

Dion Chang

There is no scientific method when it comes to me spotting a trend.

Dion Chang

Fashion trends are obsolete and a quaint 20th century concept. Driverless cars, drones… these things are happening!

Dion Chang

When I started out trends weren’t trendy and now they are.

Dion Chang

In August we’re launching a new report on Generation Z - those aged 17 and under. They’re true digital natives and have a quite dystopian view of the world.

Dion Chang

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