Streaming issues? Report here
Bongani Bingwa 702 Gradient Bongani Bingwa 702 Gradient
Breakfast with Bongani Bingwa
06:00 - 09:00
volume_up
volume_mute

Up Next: The Clement Manyathela Show
See full line-up
Breakfast with Bongani Bingwa
06:00 - 09:00
Home
arrow_forward
Business
fiber_manual_record
Opinion

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

21 May 2019 8:32 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Advertising expert Andy Rice
Andy Rice
Dischem
ad
advert
branding
Dis-Chem
Green Light Specials

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued Dis-Chem and its “Green Light Specials”.

It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem…

Andy Rice, branding and advertising expert

Rice gave Dis-Chem’s Green Light Specials a “zero” for driving him to “commit Steve Hofmeyr-like assaults” on his decoder.

For more detail listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:


21 May 2019 8:32 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Advertising expert Andy Rice
Andy Rice
Dischem
ad
advert
branding
Dis-Chem
Green Light Specials

Recommended

More from But does it work?

180831-old-mutual-edjpg

Old Mutual's hackneyed new TV ad looks like Allan Gray in green – Andy Rice

7 July 2020 7:38 PM

Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.

Share this:
Read More arrow_forward

Clover blue man

Clover’s trippy blue bottle ad campaign – so bad (and bizarre) it’s good

7 July 2020 7:30 PM

People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.

Share this:
Read More arrow_forward

Marmite 123rf 123rfbusiness 123rflifestyle

Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)

30 June 2020 7:25 PM

"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!

Share this:
Read More arrow_forward

screenshot-2020-06-23-at-172444png

This Volkswagen ad really drives it home

23 June 2020 7:48 PM

Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

That 'All Wines Matter' blunder

16 June 2020 8:16 PM

Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The alcohol industry gets the Hero award for responsible advertising this week

9 June 2020 7:36 PM

Andy Rice selects his list of good, bad and irritating advertising campaigns this week.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward