The word 'insincere' springs to mind…— Andy Rice
This week, Rice critiqued Philip Morris and its “unsmoke” campaign.
He gave it a “zero”.
The maker of brands such as Marlboro has a new marketing campaign; it says it wants to “unsmoke” the world.
It doesn’t want you to stop using nicotine – an extremely addictive drug – it just wants you to use its IQOS vaping device to get it into your bloodstream instead.
Philip Morris says it’s putting a “human touch” on the issue by telling stories of happy children, relieved that their parents quit cigarettes for the IQOS device.
For more detail; listen to Whitfield’s interview of Rice in the audio below.
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