But does it work?

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

There’s a subtle nod to the issues of land ownership and entrepreneurship… Warmly embraces the farmers… leaving a real sense of authenticity… I thought it was really good…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued McDonald’s new farmer campaign; he gave it a “hero” rating.

In the campaign McDonald’s shows customers where their food comes from.

For more detail listen to the interview in the audio below.

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