The power of the hashtag has taken the social media world by storm.
MeToo, #BlackLivesMatter, #TimesUp have all served to raise awareness of various social justice movements on a global scale.
But are they effecting change?
With hashtags like these, it means people feel liberated to tell their stories, but it doesn't mean it always translates into action.— Suzy Brokensha, Editor - Fairlady Magazine
Brokensha says hashtags are not always a reliable form of activism.
For example the hashtag Me Too can provide a forum for people to tell their stories, but it doesn't necessarily mean anything will change.— Suzy Brokensha, Editor - Fairlady Magazine
She adds that in some cases hashtags can cause complacency.
With the 'Bring Back Our Girls' hashtag nothing changed. There was a kind of virtue signalling in that people would say #BringBackOurGirls and they thought that was the end of their action, that they didn't need to do anything after that.— Suzy Brokensha, Editor - Fairlady Magazine
Listen to the full interview below:
This article first appeared on CapeTalk : Too many hashtags not enough action?