But does it work?

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Rice critiqued a new television advert for "1st for Women".

The advert features women working, gym-ing, shopping, and living their best lives.

It’s fun and uplifting, and Rice gave it a “hero” rating.

Watch the advert below and scroll down for Rice’s analysis.

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