Cadbury SA’s 3.7 million orphans claim based on old data - Africa Check

A May 2019 marketing campaign by chocolate company Cadbury claims that “for some of the 3.7 million orphans in South Africa, toys and the important part they play in childhood are simply not there”.

The high figure of 3.7 million which has been used on Cadbury South Africa’s social media accounts has been unpacked by Africa Check.

Acting Deputy Editor at Africa Check Kate Wilkinson joined Azania to share their own findings. She says the claim is based on a statistic by Unicef which is incorrect.

We found it on their website and there was no date on the page and that is often a big problem. If there is any large organisation listening,date your web pages because people will find numbers and assume that they are current. We go in touch with Unicef and they said it is outdated.

Kate Wilkinson, Deputy editor - Africa Check

Wilkinson says current research shows that there are 2.3 million orphans in South Africa.

What we did was go back a little bit, we went back to 2011 for our last census and what we found was that there were 3.4 million orphans in South Africa. We then went to the 2016 community survey and in that year we see quite a significant decline, in that year it went from 3.4 to 2.4 million. Jump two years later to 2018 to the general household survey we see that there are now 2.3 million orphans in South Africa.

Kate Wilkinson, Deputy editor - Africa Check

We really believe that good advocacy has to be based on good research and so we fact check on a range of things. If you do not have a good understanding of the problem it is very difficult to allocate resources, set priorities and angle a campaign.

Kate Wilkinson, Deputy editor - Africa Check

Africa Check says Cadbury did not get back to them on the matter.

Click on the link below to hear the full conversation...


Recommended

by NEWSROOM AI
Read More
[LISTEN] How three women scientists are working on groundbreaking research

[LISTEN] How three women scientists are working on groundbreaking research

The scientists, each awarded a research grant through L’Oréal-UNESCO For Women in Science initiative, discuss their work.

What is happening in your body when you experience a hangover?

What is happening in your body when you experience a hangover?

Naked Scientists Dr Chris Smith explains the effects of drinking excessively and why you shouldn't.

[WATCH] Ntando Bangani on the 'beautiful ride' that is his career

[WATCH] Ntando Bangani on the 'beautiful ride' that is his career

The singer joined Azania Mosaka in studio for this week's 702 Unplugged.

Person who has sex with animals: A mental disorder or sexual preference?

Person who has sex with animals: A mental disorder or sexual preference?

Dr Eve joined Eusebius McKaiser for this week's 'Talking Sex' to discuss zoophilia based on research.

MTN to roll out additional ID verification measures by end of year

MTN to roll out additional ID verification measures by end of year

Consumer journalist Wendy Knowler followed up on a case of subscriber fraud due to ID theft.

[LISTEN] The Story of the Bacher and Kirsh families and the formation of 702

[LISTEN] The Story of the Bacher and Kirsh families and the formation of 702

Ray White talks to 'African Outliers: The Story of the Bacher and Kirsh families' co-author David Saks.

Popular articles
[WATCH] 'Fourth industrial revolution' braai has social media talking

[WATCH] 'Fourth industrial revolution' braai has social media talking

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

The money-pit airline is fighting for its life. Bruce Whitfield interviews Theto Mahlakoana, a senior political reporter at EWN.

'KZN ideal tornado climate, but no evidence it's consequence of climate change'

'KZN ideal tornado climate, but no evidence it's consequence of climate change'

Wits University's Global Institute climate modeller professor Francois Engelbrecht explains why a storm hit the area on Tuesday.

KFC couple asks for time as they deliberate on wedding plans

KFC couple asks for time as they deliberate on wedding plans

The man who proposed at KFC says the outpouring of love and support has left him and his partner speechless.

[WATCH] Gay teen fights back against school bully as teachers do nothing

[WATCH] Gay teen fights back against school bully as teachers do nothing

Khabazela shares tweets and Facebook posts that have gone viral.

Farmer heartbroken as he watches animals die, says drought relief would help

Farmer heartbroken as he watches animals die, says drought relief would help

A Limpopo farmer and a Wits academic discuss the water crisis in South Africa that is affecting the agricultural industry.

[VIDEO] Family saved from being hit by speeding SUV goes viral

[VIDEO] Family saved from being hit by speeding SUV goes viral

Khabazela shares tweets and Facebook posts that have gone viral.