But does it work?

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Rice critiqued a new television advert for the Volkswagen Kombi entitled “Cupcake Boss”.

Advertisers traditionally warn against working with children or animals but in this ad it works.

Rice praised the great acting by the child in this feel-good ad.

He gave it a “hero” rating.

Watch the advert below and scroll down for Rice’s analysis.

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