But does it work?

DStv and Standard Bank team up – and fail spectacularly

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued the collaboration between Standard Bank and DStv.

The two companies are running a 40-second advertisement in which they brag about how quick, easy and convenient it is to pay DStv though Standard Bank – it takes “only” 11 steps!

Rice gave the advert a “zero”.

For more detail, listen to the interview in the audio below.

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