But does it work?

DStv and Standard Bank team up – and fail spectacularly

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued the collaboration between Standard Bank and DStv.

The two companies are running a 40-second advertisement in which they brag about how quick, easy and convenient it is to pay DStv though Standard Bank – it takes “only” 11 steps!

Rice gave the advert a “zero”.

For more detail, listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Sexy Socks says Woolworths copied. But do they look the same? You be the judge

Sexy Socks says Woolworths copied. But do they look the same? You be the judge

Bruce Whitfield interviews Sexy Socks founder Dave Hutchison and Andrew Papadopoulos, a trademark attorney at KISCH IP.

10 unexpected things that most truly rich people have in common

10 unexpected things that most truly rich people have in common

Personal finance expert Warren Ingram on the money values that those "worth" R40 million or more almost invariably have in common.

You are dying – quite literally – for a paycheque

You are dying – quite literally – for a paycheque

Ian Mann on “Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance..." by Jeffrey Pfeffer.

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

The Money Show’s Bruce Whitfield interviews Norman Goodfellows CEO Solly Kramer for his weekly “ShapeShifter” feature.

Why is Mauritius rich and Madagascar poor?

Why is Mauritius rich and Madagascar poor?

Comparing Madagascar and Mauritius – a tale of two islands, by the Gordon Institute of Business Science's Dr Lyal White.

Popular articles
Earn R4500+ per month by renting out your car to Uber drivers

Earn R4500+ per month by renting out your car to Uber drivers

Flexclub pays you to rent out a car you don’t use to Uber drivers struggling to obtain finance, says cofounder Tinashe Ruzane.

[WATCH] 'Come to my house, I want you to make me pregnant quickly', goes viral

[WATCH] 'Come to my house, I want you to make me pregnant quickly', goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

'Appointing Bathabile Dlamini is Sisulu's act of defiance against the president'

'Appointing Bathabile Dlamini is Sisulu's act of defiance against the president'

Mail & Guardian investigative journalist Sabelo Skiti reflects on the infighting between factions in the ruling party.

RMB Holdings ends SA’s 'most successful entrepreneurial venture in 40 years'

RMB Holdings ends SA’s 'most successful entrepreneurial venture in 40 years'

RMB Holdings will dole out its shares in FirstRand, South Africa’s largest financial institution, says Chris Logan.

We paid before the family arrived with the body – Old Mutual

We paid before the family arrived with the body – Old Mutual

Consumer journalist Wendy Knowler investigates after a poor family’s desperation to get a claim paid made headlines.

[WATCH] Group of people protect heavily pregnant woman after she was assaulted

[WATCH] Group of people protect heavily pregnant woman after she was assaulted

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] SABC reporter heading for danger during looting goes viral

[WATCH] SABC reporter heading for danger during looting goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

4 things you should never say if you want to get rich

4 things you should never say if you want to get rich

Don’t ever say or, worse, believe any of these wealth-destroying platitudes, implores personal finance expert Warren Ingram.