In an effort to deal with plastic waste, Pick n Pay has launched a 'nude wall' with a wide range of package-free fruit and vegetables in 13 stores across South Africa.
To discuss this new launch, Bongani Bingwa chats to the company's marketing retail executive John Bradshaw who says this is the direction in which the world is moving.
Customers have asked for more options so that they can use less plastic, he says.
So we wanted to get this going, we are putting in 12 products which would normally have packaging on it, packaging performs a function, but we think through managing the supply chain can have the products ready fresh. And we are hoping that the customers will respond to that.— John Bradshaw, Marketing retail executive - Pick n Pay
He adds that Pick n Pay will launch this initiative on products like mushrooms, chillies, cocktail tomatoes, sweet corn and baby brinjals.
It will be available to all these kind of things that you might normally catch in little packaging and is available loose on the shelves. The is a free brown bag that you can use in store so that you don't have to use plastic bags.— John Bradshaw, Marketing retail executive - Pick n Pay
Listen below to the full interview: