It's in need of a reported R3.2bn in financial assistance and on Wednesday Communications Minister Stella Ndabeni-Abrahams said a bailout of the SABC at the expense of the taxpayer was in the interest of South Africans.
William Bird, director of Media Monitoring Africa, agrees.
They speak to the majority of people in our country and they're the only ones who offer vernacular language programming to the majority of people.— William Bird, Director - Media Monitoring Africa
Bird says there's global evidence to support the idea that a viable public broadcaster creates trust and credibility across all media.
Any country that has an effective, fully functioning public broadcaster, the media sector generally tends to be a lot healthier.— William Bird, Director - Media Monitoring Africa
Ndabeni-Abrahams said she would sooner quit than hand the SABC a blank cheque without an established turnaround plan.
The Communications Department is working with National Treasury to see whether the public broadcaster could be granted more funding, it's unclear how much it is asking for.
Listen to the full interview below:
This article first appeared on CapeTalk : Another bailout for the SABC?