Pavlo Phitidis; I thought he was a smart guy… You don’t make money out of writing books… He looks like he lost sleep; he’s grumpier than normal…— Bruce Whitfield, The Money Show
His publishers gave him a list of suggested titles.
They all suck.
It’s some of the world's worst ideas for a book title! They’ve given him some terrible ideas!— Bruce Whitfield, The Money Show
Phitidis gave a "30-second elevator pitch" and the suggestions – some good, some bad and some pretty darn ugly - started flooding in.
The 30-second pitch
94.6% of business started, fail to sell. They close at tremendous cost to the business owner, the family, the people employed and the society within which they operated. I thought that there was a reason for this. And there was! We’re not taught how to build businesses. We’re not given insights into how to build businesses practically and realistically. This book gives the secret sauce on how to take a good business, double its size, treble its size and ensure that down the line you eventually turn it into your greatest wealth-producing asset, and get it sold!— Pavlo Phitidis, founder - Aurik Business Accelerator
Phitidis needs your help!
Please vote for one of the suggested titles below by clicking on this link.
It will take you to Whitfield's Facebook page - paste the title you choose in the comments section.
If you have an alternative suggestion, please do share it using the same link.
The Secret Sauce: How to Build and Grow a Business in South Africa
Run Your Business Like a F_cking Grownup
Saucery: Growing in a World with No Growth
The Entrepreneur’s Guide to the Business Galaxy
Real Deals: Success Stories You Can Learn From
Practical Entrepreneurship: Fast-tracking Sustainable Business Growth
Decoding Business Growth
Built for Growth
The Art of Building Your Business into an Asset of Value
How NOT to Fail in Business
SA Business Tales You Can Use
How to Turn Your Business into an Asset (instead of merely a job)
How to be in the 5% of Businesses that Succeed
A Blueprint for Exponential Business Success
Building a Lasting Legacy
Improve the Value of Your Business
How to Turn your Business into a Sellable Asset
Why Businesses Fail: Pavlo’s Secret Sauce to Success
From Ass to Asset
- Jou Ma se Boek (“For the Cape Town edition," quipped Whitfield)
For more detail, listen to the interview in the audio below.
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