Ad Feature, But does it work?

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Arabile Gumede (in for Whitfield) asked Rice to critique the new TV advert for Savanna Non-Alcoholic Lemon.

It’s a funny ad in which Savanna challenges drinkers to “break the rules” by NOT drinking alcohol.

Rice loved it and gave it a “hero” rating.

Watch the advert below and scroll down for Rice’s analysis.

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