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Could the evolution of entrepreneurship enable job creation?

Sanlam hosted a conversation with key thought-leaders focussing on the evolution of entrepreneurship to enable job creation – now and into the future.

The panel discussion, hosted by 702's Joanne Joseph took place at the iMadiba bench - part of a global interactive, participative art project that celebrates Nelson Mandela’s legacy through the promotion of meaningful conversations for change in artistic recreations of his Robben Island cell.

In celebration of Mandela Day, this conversation, held in association with Nelson Mandela Foundation, was focused around entrepreneurship as a key solution to the unemployment challenge, the need to identifying sectors of the economy wherein the most compelling opportunities exist, and how entrepreneurs of the future can take advantage of these.

I have realised that the entrepreneurs don't create South African solutions for South African problems... there's always huge world trends that people try and follow. That is really a mistake we make as South African tech entrepreneurs.

Zuko Tisani, Founder - Legazy Technology Conferencing

We say to them, now that you have created a solution, how do you then create a business model around it? What is the user case here? Who is going to buy it? How are you going to sell it to them? How are you going to reach them? How are you going to package this thing that you say you are going to sell to people?

Thulile Khanyile, Co-founder and Chief Operations Officer - Nka’Thuto Education Propeller

South Africa is conducive for social entrepreneurship, because we have all these problems that we face as a country.

Gugu Mjadu, Spokesperson

We do need to turn the system upside down. And I think that the more we start focussing on how do we contextualise corporate society, how do we solve problems that are specific to SA, that is when we are going to start finding more solutions and job opportunities.

Vere Shaba, Founder and Director - Shaba & Ramplin Green Building Solutions

Visit the feature page, The Future of Employment, with Joanne Joseph to listen to this important conversation and follow the #SanlamiMadiba conversation on Twitter.


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