Want to be President? Got R440m? Why election campaigns are absurdly expensive

Outgoing ANC President Jacob Zuma chats with Deputy President Cyril Ramaphosa before the start of the ANC's elective conference on 16 December 2017. Picture: Ihsaan Haffejee/EWN

Hillary Clinton spent $768 million on her campaign… Trump spent $400 million… Boris Johnson spent only about $9 million…

Melanie Verwoerd

… the ANC spent R180 million on t-shirts…

Melanie Verwoerd

President Cyril Ramaphosa's campaign (CR17) to become ANC president cost more than R440 million.

On what was the money spent?

Why are election campaigns so expensive?

The Money Show’s Bruce Whitfield interviewed Melanie Verwoerd, a former ANC MP and South Africa’s ambassador to Ireland.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Everybody that managed the fundraising in Ramaphosa’s campaign was very clear, under oath… that they kept Ramaphosa totally separate… he didn’t know who gave money and how much they gave…

Melanie Verwoerd

Ramaphosa is saying this is a party-political campaign that she has no authority over…

Melanie Verwoerd

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