[LISTEN] The myths around barriers to doing business in Francophone Africa

Director at Africa House Paul Runge says despite the presence of big entities like MTN, SAA and Stanbic in Francophone Africa, only eleven percent of total exports to the sub -saharan region are going to French speaking markets.

Runge says people appear to be creatures of comfort.

The real story is that we are not doing well in Francaphone Africa.

Paul Runge, Director - Africa House

Dealing with clients over the many years at Africa House, people are creatures of comfort. They feel comfortable, they want English law, they want the English language and all that.

Paul Runge, Director - Africa House

Dunge agrees with Bruce that there is a massive opportunity for growth.

Not only in trade but in project access as well. We can find the linguistic requirements that are there. We have lawyers in this country that understand very well the legal system which is practised in French speaking Africa and it is a matter of learning.

Paul Runge, Director - Africa House

Click on the link below to hear the full conversation....


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