Savanna cannot use the words 'no alcohol' on new cider, says regulator

The Advertising Regulatory Board has found that Savanna cannot use the words "no alcohol" to describe its new non-alcoholic cider.

The new cider contains 0.3% alcohol which, if you drink twenty of the ciders you will reach the legal alcohol limit.

Advertising Regulatory Board CEO Gail Schimmel tells Clement Manyathela that there were a number of issues they had to deal with in the case.

The law says a product can advertise itself as non-alcoholic provided it is below certain percentages.

Gail Schimmel, CEO - Advertising Regulatory Board

We found that the part of the ad where they said no alcohol goes beyond the law.

Gail Schimmel, CEO - Advertising Regulatory Board

There are various reasons that people may not want alcohol at all. So we are concerned about this trend of advertising non-alcoholic products that actually do have trace amounts of alcohol.

Gail Schimmel, CEO - Advertising Regulatory Board

Listen to the full interview below...


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