The Advertising Regulatory Board has found that Savanna cannot use the words "no alcohol" to describe its new non-alcoholic cider.
The new cider contains 0.3% alcohol which, if you drink twenty of the ciders you will reach the legal alcohol limit.
Advertising Regulatory Board CEO Gail Schimmel tells Clement Manyathela that there were a number of issues they had to deal with in the case.
The law says a product can advertise itself as non-alcoholic provided it is below certain percentages.— Gail Schimmel, CEO - Advertising Regulatory Board
We found that the part of the ad where they said no alcohol goes beyond the law.— Gail Schimmel, CEO - Advertising Regulatory Board
There are various reasons that people may not want alcohol at all. So we are concerned about this trend of advertising non-alcoholic products that actually do have trace amounts of alcohol.— Gail Schimmel, CEO - Advertising Regulatory Board
Listen to the full interview below...