Savanna cannot use the words 'no alcohol' on new cider, says regulator

The Advertising Regulatory Board has found that Savanna cannot use the words "no alcohol" to describe its new non-alcoholic cider.

The new cider contains 0.3% alcohol which, if you drink twenty of the ciders you will reach the legal alcohol limit.

Advertising Regulatory Board CEO Gail Schimmel tells Clement Manyathela that there were a number of issues they had to deal with in the case.

The law says a product can advertise itself as non-alcoholic provided it is below certain percentages.

Gail Schimmel, CEO - Advertising Regulatory Board

We found that the part of the ad where they said no alcohol goes beyond the law.

Gail Schimmel, CEO - Advertising Regulatory Board

There are various reasons that people may not want alcohol at all. So we are concerned about this trend of advertising non-alcoholic products that actually do have trace amounts of alcohol.

Gail Schimmel, CEO - Advertising Regulatory Board

Listen to the full interview below...


Recommended

by NEWSROOM AI
Read More
South Africans in support of work of state capture inquiry, says Zondo

South Africans in support of work of state capture inquiry, says Zondo

Deputy Chief Justice Raymond Zondo reflects on the state capture inquiry a year since its establishment.

Latest Old Mutual move 'beyond ridiculous, textbook case of contempt of court'

Latest Old Mutual move 'beyond ridiculous, textbook case of contempt of court'

Peter Moyo's lawyer Eric Mabuza says insurer's decision to axe Moyo again shows complete lack of respect for justice system.

Mashaba says he's here to stay

Mashaba says he's here to stay

A motion of confidence against Johannesburg Mayor Herman Mashaba is expected to take place later on Thursday.

 Judge Willie Seriti:'I wouldn't add or subtract anything from arms deal report'

Judge Willie Seriti:'I wouldn't add or subtract anything from arms deal report'

Clement Manyathela speaks to the now retired judge who presided over the arms deal inquiry about the high court judgment.

Malema, Mboweni and Magashule less popular since elections

Malema, Mboweni and Magashule less popular since elections

EFF leader Julius Malema's favorability ratings have dropped to 25% while President Ramaphosa's ratings increased to 62%.

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

Ad expert Andy Rice loves the funny new Savanna TV commercial.

Popular articles
Blueberry production – and employment - skyrockets to all-time high

Blueberry production – and employment - skyrockets to all-time high

In 2014, 1000 people had blueberry jobs. By 2023 it could be 26 000. Bruce Whitfield interviews the industry's Sean Tager.

 Judge Willie Seriti:'I wouldn't add or subtract anything from arms deal report'

Judge Willie Seriti:'I wouldn't add or subtract anything from arms deal report'

Clement Manyathela speaks to the now retired judge who presided over the arms deal inquiry about the high court judgment.

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Pilot filming aftermath of his plane crashing into ocean goes viral

[WATCH] Pilot filming aftermath of his plane crashing into ocean goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

Standard Bank says comedy of errors with bond applicant 'a once off'

Standard Bank says comedy of errors with bond applicant 'a once off'

Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.

Autopsy report confirms Selahle died of unnatural causes in police custody

Autopsy report confirms Selahle died of unnatural causes in police custody

Tshegofatso Selahle died on Sunday after being arrested by JMPD officers for allegedly skipping a robot in Johannesburg.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).